AirOps vs. Semrush AI Visibility

A detailed comparison to help you choose the right tool.

Pricing and key differences

AirOps

Semrush AI Visibility

Pricing

  • Free Solo plan (1,000 tasks/month)
  • Paid plans from $99/month
  • Scale and Enterprise require sales call

Pricing

  • $99/month per domain (requires Semrush subscription)

Funding

$60 million

Funding

Public company

Free plan or trial

  • Free Solo plan with 1,000 tasks/month

Free plan or trial

  • No free trial for AI Visibility Toolkit standalone
  • Free demo reports available
  • Semrush One bundle offers 14-day free trial

AEO tool overview

AirOps

Semrush AI Visibility

AirOps is a no-code AI workflow platform built for content operations. It acts as a control center for generating, editing, and publishing content at scale. The platform shows how pages perform across both traditional search (SEO) and AI search (AEO), from citations to keyword relevance.

Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.

Worth noting

AirOps is primarily a workflow automation platform with AI visibility as a secondary feature. Best suited for agencies and in-house SEO teams with established workflows who want to scale content production.

Worth noting

As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.

AEO and GEO features comparison

AirOps

Semrush AI Visibility

Monitoring

AirOps offers AI visibility and prompt tracking as a secondary feature alongside its primary workflow automation and content operations platform.

Monitoring

Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

Auditing

Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.

Auditing

The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.

Optimization

Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.

Optimization

Not offered by this vendor.

Content Delivery

Not offered by this vendor.

Content Delivery

Not offered by this vendor.

Enterprise Ready

Built for scale with SSO, team management, API access, and support tailored to larger organizations.

Enterprise Ready

Not offered by this vendor.