5x content refresh velocity; 40% traffic uplift
AirOps has given me a new superpower—automation that scales. We went from manually refreshing just 48 articles a year to automating dozens each month.
A detailed comparison to help you choose the right tool.
AirOps is a no-code AI workflow platform built for content operations. It acts as a control center for generating, editing, and publishing content at scale. The platform shows how pages perform across both traditional search (SEO) and AI search (AEO), from citations to keyword relevance.
Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.
Worth noting
AirOps is primarily a workflow automation platform with AI visibility as a secondary feature. Best suited for agencies and in-house SEO teams with established workflows who want to scale content production.
Worth noting
As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.
AirOps offers AI visibility and prompt tracking as a secondary feature alongside its primary workflow automation and content operations platform.
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
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Built for scale with SSO, team management, API access, and support tailored to larger organizations.
Not offered by this vendor.
5x content refresh velocity; 40% traffic uplift
AirOps has given me a new superpower—automation that scales. We went from manually refreshing just 48 articles a year to automating dozens each month.
Captured a 25% share of voice lead
With AirOps, we've been able to scale content production while maintaining quality.
20x more traffic
AirOps helped us outrank top medical sites and drive significantly more traffic.