10x citation rate growth
GEO became Rootly's #1 growth pillar.
AthenaHQ
vs.
Gauge
A detailed comparison to help you choose the right tool.
Pricing and key differences
AthenaHQ
Gauge
Best for
Best for
Pricing
- Self-serve: $295/month
- Enterprise: custom
Pricing
- Custom pricing
- Contact for quote
Funding
Funding
Free plan or trial
- No free trial
- offers a free audit and discounted first month ($95)
Free plan or trial
- Custom pricing
- Contact for details
AEO tool overview
AthenaHQ
Gauge
AthenaHQ was founded in 2024 and emerged from stealth in 2025. In addition to monitoring, auditing, and optimization, it also offers AI-generated content capabilities designed to help you draft content briefs, outlines, and full articles.
Gauge is a complete analytics platform for GEO, AEO, and LLMO optimization workflows. Monitors ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews, connecting keyword research to prompt generation with volume data.
Worth noting
AthenaHQ uses a credit-based system (for example, the Self-serve plan includes 3,500 credits per month), wherein one credit is spent each time you take a certain action, like analyzing an AI prompt response for a specific AI model or drafting content.
Worth noting
Teams appreciate Gauge's "engineering over marketing" approach. Built real web experience monitoring that pulls data from actual user interfaces, not just API calls. Typical customers see 3x-5x uplift in AI visibility within first month.
AEO and GEO features comparison
AthenaHQ
Gauge
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Optimization
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Optimization
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Content Delivery
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Enterprise Ready
Not offered by this vendor.
Enterprise Ready
Not offered by this vendor.