10x citation rate growth
GEO became Rootly's #1 growth pillar.
AthenaHQ
vs.
Profound
A detailed comparison to help you choose the right tool.
Pricing and key differences
AthenaHQ
Profound
Best for
Best for
Pricing
- Self-serve: $295/month
- Enterprise: custom
Pricing
- Starter: $99/month
- Growth: $399/month
- Enterprise: custom
Funding
Funding
Free plan or trial
- No free trial
- offers a free audit and discounted first month ($95)
Free plan or trial
- No free trial
- Demo available upon request
AEO tool overview
AthenaHQ
Profound
AthenaHQ was founded in 2024 and emerged from stealth in 2025. In addition to monitoring, auditing, and optimization, it also offers AI-generated content capabilities designed to help you draft content briefs, outlines, and full articles.
Profound launched in 2024. It's aimed primarily at enterprise companies, with features that span monitoring, auditing, optimization, and AI-generated content.
Worth noting
AthenaHQ uses a credit-based system (for example, the Self-serve plan includes 3,500 credits per month), wherein one credit is spent each time you take a certain action, like analyzing an AI prompt response for a specific AI model or drafting content.
Worth noting
Some users report that Profound is complex and may require a longer learning curve to successfully deploy.
AEO and GEO features comparison
AthenaHQ
Profound
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Optimization
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Optimization
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Content Delivery
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Enterprise Ready
Not offered by this vendor.
Enterprise Ready
Built for scale with SSO, team management, API access, and support tailored to larger organizations.
Customer reviews and success stories
AthenaHQ
Profound
800% boost in visibility
Our growth relies on people finding us. How that was happening was changing dramatically.
Improved visibility on AI answer engines
We were looking for a way to track and improve our visibility on AI solutions. Profound has been a game-changer for our AEO and content strategy.
Increased AI brand visibility 7x
Profound helped us become a top fintech brand in AI search.