7x increase in demo requests from AI search
AI search is taking off as a growth channel and Peec is the rocket fuel every company needs.
Peec AI
vs.
Semrush AI Visibility
A detailed comparison to help you choose the right tool.
Pricing and key differences
Peec AI
Semrush AI Visibility
Best for
Best for
Pricing
- Starter: $105.25/month
- Pro: $235.34/month
- Enterprise: custom
Pricing
- $99/month per domain (requires Semrush subscription)
Funding
Funding
Free plan or trial
- No free trial for AI Visibility Toolkit standalone
- Free demo reports available
- Semrush One bundle offers 14-day free trial
AEO tool overview
Peec AI
Semrush AI Visibility
Peec AI launched in February 2025. The Berlin, Germany-based company positions its product as an AI search analytics platform that offers fast, easy entry into AI search monitoring.
Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.
Worth noting
Peec AI focuses on monitoring and analytics as its core strengths versus auditing and optimization.
Worth noting
As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.
AEO and GEO features comparison
Peec AI
Semrush AI Visibility
Monitoring
Peec AI focuses on monitoring and analytics as its core strength—offering fast, easy entry into AI search visibility tracking without auditing or optimization features.
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Auditing
Not offered. Peec AI positions itself as a monitoring and analytics platform rather than a full auditing solution.
Auditing
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.
Optimization
Not offered. Peec AI focuses on monitoring and analytics.
Optimization
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Enterprise Ready
Not offered by this vendor.
Enterprise Ready
Not offered by this vendor.
Customer reviews and success stories
Peec AI
Semrush AI Visibility
2x AI search visibility in first month
Peec empowers us to create targeted content based on real user queries.