800% boost in visibility
Our growth relies on people finding us. How that was happening was changing dramatically.
Profound
vs.
Semrush AI Visibility
A detailed comparison to help you choose the right tool.
Pricing and key differences
Profound
Semrush AI Visibility
Best for
Best for
Pricing
- Starter: $99/month
- Growth: $399/month
- Enterprise: custom
Pricing
- $99/month per domain (requires Semrush subscription)
Funding
Funding
Free plan or trial
- No free trial
- Demo available upon request
Free plan or trial
- No free trial for AI Visibility Toolkit standalone
- Free demo reports available
- Semrush One bundle offers 14-day free trial
AEO tool overview
Profound
Semrush AI Visibility
Profound launched in 2024. It's aimed primarily at enterprise companies, with features that span monitoring, auditing, optimization, and AI-generated content.
Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.
Worth noting
Some users report that Profound is complex and may require a longer learning curve to successfully deploy.
Worth noting
As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.
AEO and GEO features comparison
Profound
Semrush AI Visibility
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Auditing
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.
Optimization
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Optimization
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Content Delivery
Not offered by this vendor.
Enterprise Ready
Built for scale with SSO, team management, API access, and support tailored to larger organizations.
Enterprise Ready
Not offered by this vendor.
Customer reviews and success stories
Profound
Semrush AI Visibility
Improved visibility on AI answer engines
We were looking for a way to track and improve our visibility on AI solutions. Profound has been a game-changer for our AEO and content strategy.
Increased AI brand visibility 7x
Profound helped us become a top fintech brand in AI search.