Searchable vs. Semrush AI Visibility

A detailed comparison to help you choose the right tool.

Pricing and key differences

Searchable

Semrush AI Visibility

Best for

Pricing

  • Free trial available
  • Paid plans not publicly disclosed

Pricing

  • $99/month per domain (requires Semrush subscription)

Funding

Undisclosed (Founded 2025)

Funding

Public company

Free plan or trial

  • No free trial for AI Visibility Toolkit standalone
  • Free demo reports available
  • Semrush One bundle offers 14-day free trial

AEO tool overview

Searchable

Semrush AI Visibility

Searchable is an AI search optimization platform that helps brands track visibility and analytics across AI engines like ChatGPT and Claude. Tracks Share of Voice across major LLMs including ChatGPT, Gemini, Grok, Claude, and Perplexity.

Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.

Worth noting

Connects with Google Analytics, Google Search Console, HubSpot, Salesforce to correlate AI visibility with traffic, leads, and revenue. Trusted by 12,000+ users. Based in London, UK.

Worth noting

As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.

AEO and GEO features comparison

Searchable

Semrush AI Visibility

Monitoring

Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

Monitoring

Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

Auditing

Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.

Auditing

The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.

Optimization

Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.

Optimization

Not offered by this vendor.

Content Delivery

Not offered by this vendor.

Content Delivery

Not offered by this vendor.

Enterprise Ready

Not offered by this vendor.

Enterprise Ready

Not offered by this vendor.