67.3% share of voice in 3 months; 97% positive or neutral sentiment
AIO's prompt generation, AI rankings, concept and market analysis features help us understand where and how our brand shows up in AI-generated content.
A detailed comparison to help you choose the right tool.
Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.
Writesonic is a generative AI platform with over 5 million users. AI Search Visibility (GEO) tracks how often a brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other platforms. Powered by 120M+ real AI conversations.
Worth noting
As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.
Worth noting
Writesonic is a content platform first, with GEO as a secondary feature. Best for teams that need a steady stream of marketing copy across multiple formats. Requires 30 days of data collection before insights become reliable.
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Writesonic's AI Search Visibility (GEO) is a secondary feature to its content platform. Requires ~30 days of data collection before insights become reliable.
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
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Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
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3x human visitors from AI; AI bot visits grew from 3,500 to 5,000 weekly
We're tracking three sites now and already need more. Every serious site we manage needs AI visibility tracking.
Made clients visible where competitors can't reach
Six months ago, GEO was an experiment. Now it's our competitive advantage. Clients come to us because we can make them visible where their competitors can't.