13th December, 2021 | Influencer_Marketing

2022 Retail Calendar and Influencer Marketing Timing


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Danielle Lewis

Co-founder & CEO

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The best marketers capitalise on key retail and holiday dates. Ensuring their content, products and promotions are aligned with their consumers and the market. And they plan in advance.

Review upcoming dates in advance monthly or quarterly to make sure each of your teams understand what campaigns you will be rolling out and key timing.

When it comes to Influencer Marketing, it’s helpful to allow 2 weeks for the planning, research and outreach stages of a campaign. Additionally, Influencers need time to be briefed and to create content so build in at least 2 weeks into your timeline for influencers content creation.

With that in mind, giving yourself at least 4 weeks from campaign planning to an Influencer’s post going live will help take the stress out of running a campaign.

If you’re following us on LinkedIn and Instagram look at for little date reminders, but we also recommend marking the important ones to your brand in your calendars now!

January

  • 1st January – New Year’s Day
  • 1st – 31st January – Dry January
  • 1st – 31st January – Ginuary
  • 1st – 31st January – Veganuary
  • 6th January – National Shortbread Day
  • 17th January – Blue Monday
  • 25th January – Burns Night
  • 26th January – Australia Day
  • 27th January – Chocolate Cake Day

February

  • 1st February – Chinese New Year (Year of the Tiger)
  • 1st – 28th February – LGBT History Month
  • 4th February – World Cancer Day
  • 5th February – World Nutella Day
  • 6th February – Yorkshire Pudding Day
  • 9th February – National Pizza Day
  • 14th February – Valentine’s Day
  • 17th February – Random Act of Kindness Day
  • 20th February – Love Your Pet Day

March

  • 1st March – Shrove Tuesday
  • 1st March – St David’s Day
  • 1st March – Pancake Day
  • 2nd March – Ash Wednesday
  • 3rd March – World Book Day
  • 8th March – International Women’s Day
  • 10th March – Popcorn Lovers Day
  • 13th March – BAFTA’s
  • 17th March – St Patrick’s Day
  • 20th March – First Day of Spring
  • 25th March – International Waffle Day
  • 27th March – Mother’s Day
  • 27th March – BST starts

April

  • 1st April – April Fool’s Day
  • 3rd April – Ramadan Start
  • 10th April – Siblings Day
  • 11th April – National Pet Day
  • 15th April – Good Friday
  • 17th April – Easter Sunday
  • 18th April – Easter Monday
  • 19th April – Bicycle Day
  • 21st April – National Tea Day
  • 22nd April – Earth Day
  • 23rd April – St George’s Day

May

  • 1st May – End of Ramadan
  • 1st May – Labour Day (UK)
  • 2nd May – Early May Bank Holiday
  • 4th May – Star Wars Day
  • 11th May – National Eat What You Want Day
  • 13th May – World Cocktail Day
  • 16th May – International Day of Light
  • 17th May – World Baking Day
  • 20th May – World Bee Day
  • 29th May – National Biscuit Day
  • 31st May – Spring Bank Holiday

June

  • 1st June – Global Day of Parents
  • 1st June – 30th – Pride Month
  • 2nd June – Spring Bank Holiday
  • 3rd June – Platinum Jubilee Bank Holiday
  • 11th June – World Gin Day
  • 15th June – National Beer Day (UK)
  • 19th June – Father’s Day
  • 21st June – International Day of Yoga
  • 21st June – Summer Solstice
  • 21st June – Beginning of Summer
  • 22nd – 26th June – Glastonbury Festival
  • 25th June – Midsummer’s Day
  • 27th June – Wimbledon Starts (ends 10th July)

July

  • 4th July – American Independence Day
  • 7th July – World Chocolate Day
  • 17th July – World Emoji Day
  • 25th July – School Holidays (differs per school)
  • 26th July – Back to School (ends early September)
  • 30th July – Islamic New Year
  • 30th July – International Day of Friendship
  • 31st July – National Avocado Day

August

  • 1st August – Summer Bank Holiday (Scotland)
  • 5th August – International Beer Day
  • 8th August – International Cat Day
  • 9th August – Book Lovers Day
  • 19th August – World Photography Day
  • 25th August – National Burger Day
  • 26th August – National Dog Day
  • 29th August – Summer Bank Holiday

September

  • 1st September – Autumn Begins
  • 5th September – Back to School (differs per school)
  • 6th September – Labour Day (US)
  • 6th September – Read a Book Day
  • 12th September – National Chocolate Milkshake Day
  • 16th September – World Guacamole Day
  • 27th September – World Tourism Day

October

  • 1st – 31st October – Black History Month (UK)
  • 1st – 31st October – Breast Cancer Awareness Month
  • 1st – 31st October – Go Sober for October (Stopober)
  • 1st October – International Coffee Day
  • 1st October – World Vegetarian Day
  • 10th October – World Mental Health Day
  • 16th October – World Food Day
  • 22nd October – National Nut Day
  • 25th October – World Pasta Day
  • 26th October – National Pumpkin Day
  • 29th October – National Cat Day
  • 30th October – BST ends
  • 31st October – Halloween

November

  • 1st – 30th November – Movember (Men’s Health Awareness Month)
  • 1st November – World Vegan Day
  • 5th November – Guy Fawkes Night
  • 11th November – Remembrance Day
  • 13th November – Remembrance Sunday
  • 25th November – Black Friday
  • 28th – November – Cyber Monday
  • 30th November – St Andrew’s Day

December

  • 4th December – National Cookie Day
  • 14th December – Christmas Jumper Day
  • 21st December – Winter Solstice
  • 25th December – Christmas Day
  • 26th December – Boxing Day
  • 28th December – Bank Holiday
  • 31st December – New Year’s Eve

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