Press

Scrunch announced as News Corp's exclusive publisher partner as part of the News Prestige Network.

Scrunch announced as the Influencer Marketing Platform for the News Prestige Network in an exclusive publisher partnership.

In an exciting announcement this week, Scrunch was named the exclusive publisher partner of News Corp’s newly launching News Prestige Network. Scrunch’s influencer marketing platform and expertise will be capitalized on to help luxury Australian brands connect with potential clients through influencers on social platforms globally.

Our CEO and Co-Founder, Danielle Lewis, had this to say about the partnership:

“We are thrilled to form an exclusive publisher partnership with the News Prestige Network, that will combine the power of our platform, and the ability to amplify campaigns to the 7.6 Million social followers of the network.”

What’s the News Prestige Network?

The News Prestige Network will give brands access to leading luxury media giants Vogue Australia, GQ Australia, Buro 24/7, Vogue Living, WISH Magazine, The Australian, Delicious and News Community Media, and their editorial talent, with the aim of combining the power of digital, social and print to deliver a suite of innovative marketing solutions that make it easier for luxury brands to connect with potential clients in Australia.

Utilising the customer data available from Vogue Australia, GQ Australia, Buro 24/7, Vogue Living, WISH Magazine, The Australian, Delicious and News Community Media subscribers, members and social followers, as well as their editorial talent, the News Prestige Network will deliver great content and great experiences to luxury brands looking for progressive advertising and marketing solutions in Australia.  

How is Scrunch Involved?

As part of the initiative, brands will have access to The Prestige Social and Influencer Marketing Platform Package and Share Solution, as well as the opportunity to create tailored solutions upon request.  

The Prestige Social and Influencer Marketing Platform will deliver social campaigns to a 7.6 million social footprint across the News Prestige Network and give brands access to Scrunch’s data-drive influencer marketing platform featuring a directory of over 20 million global influencers, who are individually matched to a branded campaign using Scrunch’s proprietary brand fingerprinting technology.

The Share Solution is targeted at clients looking to drive audience engagement, spark social conversations and leverage the influence of The News Prestige Network (3.8 million strong social footprint) and through working with the 20 million+ network of global influencers accessible via the Scrunch Influencer Marketing Platform.

What are people saying about the News Prestige Network?

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