Influencer Marketing Case Study

How Olay Gathered Feedback from Influencers: Influencer Marketing Case Study

How Olay worked with influencers to create content and receive valuable consumer feedback.

In collaboration with VOGUE Australia, we worked with Olay to leverage influencers to gather valuable consumer feedback and create great content around three key Olay product ranges. Influencers received either the Olay Total Effects range for preventative anti-aging, the Olay Eyes range for target concerns or the Olay Regenerist range for anti-aging to trial for a few weeks and share their experience with the product.

Here are some of the influencer posts from the campaign…

Amy Maree Comber

Amy Maree Comber for Vogue Australia x Olay

Bev from Iris May Style

Iris May Style for Vogue Australia x Olay

Natalie from From Luxe With Love

From Luxe with Love for Vogue Australia x Olay

Cate from Individual Style 101

Individual Style 101 for Vogue Australia x Olay

Karen from Style Loving 2

Style Loving 2 for Vogue Australia x Olay

Kirsten from Kirsten & Co

Kirsten & Co for Vogue Australia x Olay

Kirsty from Kirsty Ashe Style

Kirsty Ashe Style for Vogue Australia x Olay

Jasmine from Pretty Chuffed

Pretty Chuffed for Vogue Australia x Olay

Ina from Sneakers and Soul

Sneakers & Soul for Vogue Australia x Olay

Sonia from Sonia Styling

Sonia Styling for Vogue Australia x Olay

Vanessa from Style and Shenanigans

Style and Shenanigans for Vogue Australia x Olay

Jenni from Styling Curvy

Styling Curvy for Vogue Australia x Olay

SWIISH by Sally O

SWIISH by Sally O for Vogue Australia x Olay

Melanie from The Tia Fox

Tia Fox for Vogue Australia x Olay

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