Micro-influencers can be the key to your influencer marketing success, but so many marketers do not understand the value and benefit of working with micro-influencers. While their audience might be modest, their influence certainly isn’t!
Watch the video below or read the full transcript for Danielle’s top 3 reasons why brands should work with micro-influencers….
Hi, Danielle here back with another influencer marketing insight and today we’re talking about micro-influencers and the three reasons why we love working with them.
But firstly, what is a micro-influencer? A micro-influencer is someone that usually has between 3,000 and 50,000 ish followers and the reasons why we love working with them are:
Number one: they can be cost effective. Usually, their price points fit into most budgets and they can be a little bit more negotiable.
Number 2: they are amazing content creators. We’ve worked with loads of micro-influencers to create beautiful images for many clients to great success.
The third reason: their audiences can actually be more engaged when you compare them to the larger influencers. That can be because when they are first starting out they still have those personal connections and the time to directly engage with their followers.
Thanks for tuning in today and if you need any more influencer marketing tips and tricks visit us at scrunch.com and subscribe to our weekly newsletter.