In the last couple of weeks, we’ve looked at engagement rate and defined what it is, and why it is so important in influencer marketing. Now we’re weighing in on what exactly a good engagement rate is on Instagram and how you can find out the expected engagement rate of an influencer you are planning to collaborate with.
If you’ve read our previous blog posts What is Engagement Rate and Why is it Important in Influencer Marketing?” and How To Measure An Influencer’s Engagement Rate”, you’ll know the process of defining what a good engagement rate is can be difficult.
To calculate an engagement rate, we total the engagements (likes + comments + retweets etc) across all of the influencers posts on a particular profile (e.g. Instagram profile) then divide by the total number of followers and divide that by the number of posts (to get the per post average).
Once we have our percentage, we can start to analyse and understand what this number is telling us about an influencers’ engagement rate on each social platform. While an influencer may perform well on Instagram, their engagement rates may not be as strong on Twitter, which is why it is so important to have this information when searching for and comparing potential influencers.
Making Sense of The Numbers
Here at Scrunch, we have done the hard work of (s)crunching all the numbers. Our clever database will calculate the engagement rate of an influencer's profile on Instagram for you and assign each profile one of the following convenient tags: low, good, high, very high. Now you can easily search for and compare influencers by their rate of engagement, as well as decipher which platforms the influencer performs best on.
So, what is a good engagement rate on Instagram?
Based on our analysis of millions of data points, we’ve defined the following engagement rate ranges for Instagram:
- An engagement rate between 0% and 1.64% is considered to be low. An influencer with a low engagement rate on Instagram could expect between 0 - 16.4 reactions for every 1000 followers.
- Engagement rates between 1.64% and 3.48% are considered to be good. An influencer with a good engagement rate on Instagram could expect between 16.4 - 34.8 reactions for every 1000 followers.
- An engagement rate between 3.48% and 6.67% is considered to be high, where an influencer would expect 34.8 - 66.7 reactions for every 1000 followers on Instagram. Finally, an engagement rate between 6.67% and 100% is considered to be very high, with expected reactions to be between 66.7 - 100 for every 1000 Instagram followers.
Now that you know what a good engagement rate is on Instagram, and how to use Scrunch to find the information you need, head on over to our blog post What is a Good Engagement Rate on Twitter.