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Bubs Australia

Scrunch leveraged mummy influencers to increase brand awareness of the Bubs Australia brand nationally, and drive sell through in major retailers.

240,543

Engagements

7.54 Million

Social Reach

452

Content Pieces

243

Influencers

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Campaign Objectives

Scrunch leveraged mummy influencers to increase brand awareness of the Bubs Australia brand nationally, and drive sell through in major retailers.

243

Influencers

452

Pieces of Content

240,543

Engagements

7.54 Million

Social Reach

Campaign Highlights

Engagement Rate: 3.19%

Scrunch leveraged Mummy Influencers to try Bubs products and share their experiences. The results were outstanding and it was clear that Australian mums valued the advice and information sharing through other mums.

This campaign had an above average engagement engagement rate of 3.19% Which is higher than the average of 2.34%

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