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Lendlease

The objective of this campaign was to leverage influencers’ audiences to drive interest in the two projects Collins Wharf One and MQ East Towers, for first home buyers in Melbourne.

427

Engagements

1,470,095

Social Reach

34

Content Pieces

81,408

Influencers

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Campaign Objectives

The objective of this campaign was to leverage influencers’ audiences to drive interest in the two projects Collins Wharf One and MQ East Towers, for first home buyers in Melbourne.

81,408

Influencers

34

Pieces of Content

427

Engagements

1,470,095

Social Reach

Campaign Highlights

Consumer Sentiment

Consumers actively engaged with the Lendlease campaign’s key messaging and product offering.

Consumers mentioned that this initiative gave them fresh hope of owning property.

Consumers liked the ‘try before you buy’ concept.

Consumers were eager to share the Lendlease initiative with friend and family.

It was clear social media was an excellent channel for Lendlease.

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