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MINI Australia

In collaboration with VOGUE Australia, Scrunch engaged micro-influencers in the fashion category to test-drive the new MINI convertible, sharing the experience with their community to position MINI as the go-to car for millennial women who want style as well as functionality!

8,319

Engagements

147,800

Social Reach

14

Content Pieces

5

Influencers

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Campaign Objectives

In collaboration with VOGUE Australia, Scrunch engaged micro-influencers in the fashion category to test-drive the new MINI convertible, sharing the experience with their community to position MINI as the go-to car for millennial women who want style as well as functionality!

5

Influencers

14

Pieces of Content

8,319

Engagements

147,800

Social Reach

Campaign Highlights

Engagement Rate: 5.62%

Scrunch leveraged Fashion and Style Influencers to showcase the MINI and what they would do with a day in their dream car. It was clear through a higher than average engagement rate that their audiences resonated with the brand.

This campaign had a uplift when compared to the +240% influencer engagement rate benchmark of 2.34%.

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