Influencer Marketing Course
Here's what you'll learn
What Is Influencer Marketing?
Yep, we're going to start with the basics! What the heck is Influencer Marketing and why would you use it in your Marketing strategy?
Set Up A Framework To Keep Track Of Your Campaign
A tried and tested framework for our Influencer campaigns has gotten us out of hot water more than a few times. Following a process is absolutely critical to ensuring you're not pulling your hair out. PLUS we're going to talk through the 3 documents you MUST HAVE for success - the Influencer Marketing Strategy, the Influencer Brief + Contract, and the Campaign Tracker!
Map Out Your Strategy
We walk through setting your Influencer Marketing goals, identifying your target audience, deciding on the best channel and content formats as well as coming up with the big creative campaign idea!
PLUS you'll recieve all these bonuses
- Design yourself an awesome campaign. A Workbook to follow along and design your own campaign
- Strategize your next move. An Influencer Marketing Strategy Template.
- Write professional briefs and contracts. An Influencer Brief + Contract Template.
- Track campaigns like a pro. A Campaign Tracking Template.
- Lifetime discount. A lifetime discount to the Scrunch Influencer Marketing Platform.
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency.
Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia.
The Scrunch platform enables brands and agencies to discover the right Influencers for their campaigns through proprietary influencer audience insights and provides education and training.
Danielle and her team have been proven to be a game-changer in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Swarovski, Youfoodz and more.
Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia's largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw in a rising career to pursue the world of technology startups.
Outside of business, Danielle's heart belongs to travel, yoga, champagne and her cats Sanchez + Arancini.
If you're thinking about influencer marketing, this course is a no-brainer!
"Thanks to Scrunch's Global Influencer Marketing Training I feel confident that our team can now plan and deliver its first influencer marketing campaign. Danielle was engaging, passionate and concise in the way she presented her years worth of knowledge and learnings to the group. If you're thinking about diving into the elusive world of influencer marketing, this course is a no-brainer!"