Product Marketing Manager, Creators

Meta

📍 Los Angeles, USA

💻 Full-time

💰 (Colorado only*) Estimated salary of $157,000/year + bonus + equity + benefits

The Meta Content & Community Partnerships (MCCP) team works with partners across entertainment, creators, public figures, news, sports, community leaders and nonprofits across the family of apps. The team is focused on helping build and grow innovative and meaningful content and community engagement experiences and businesses that deliver sustainable value for our partners in the form of audience, advertising revenue, and conversions. The team works on a wide range of product initiatives, including: Watch, Live, Instagram Video, Reels, Partner Monetization, News, Groups, Charitable Giving, Health and Education. The team also provides horizontal support across these areas for deals, content strategy and planning, audience development, product marketing, creative strategy, scaled outreach, and company-wide efforts like cultural relevance, IP regulation, racial justice initiatives and curation. Meta is seeking to grow its Creator Partner Solutions team within the larger Creator Partnerships organization. The Creator Partnerships team at Facebook works closely with the leading content creators in the world, including creators, public figures, music artists & athletes. This role will focus on working with top public figures & music artists and building programs that drive product adoption and business value. The role will work closely with Strategic Partner Managers, Product Teams, Marketing, Data Analysts, and Media Operations to help Facebook and our partners unlock business value across Meta's family of apps.

Product Marketing Manager, Creators Responsibilities

• Distill and surface comprehensible feedback to inform product strategy to unlock the greatest value for emerging creators

• Lead go-to-market strategy including internal enablement and training, creator centric product messaging, and informing channel marketing collateral like playbooks and narratives

• Create scalable growth plans with high-impact solution sets to maximize adoption opportunity and train in-market teams on how they can best use our platform to help them reach their objectives on and off Meta platforms

• Package a cluster of products into organized solutions to drive business growth for partners that are turnkey to adopt

• Engage through cross-functional, cross-vertical and cross-office collaboration

• Understand the digital content landscape, media environment, revenue streams, digital business models and overall internet/technology space

Minimum Qualifications:

• BA/BS degree

• 6+ years professional experience with digital marketing, product, ad technology or creator engagement & monetization

• Experience contributing at strategic and tactical levels that drive internal stakeholders to a consensus on important issues, including at leadership levels

• Knowledge of Meta’s media products, a focus on marketing services specifically geared towards creators, and experience working with cross-functional teams plus stakeholders

Preferred Qualifications:

• MBA or secondary degree

• Experience supporting creators/creator ecosystem

• Demonstrates experience driving resolution in the context of competing perspectives and priorities

• Knowledge of the product feedback loop process, including capturing product feedback from partners, and summarizing usage trends to inform product decisions

• Experience setting priorities, problem solving, multi-tasking, and working independently

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.