# About Scrunch AI

Scrunch AI enables businesses to monitor, analyze, and optimize how they appear in AI platforms like ChatGPT, Perplexity, Meta AI, Claude, Gemini, Google AI Overviews and more.

Our platform is built around four core capabilities:

- [Monitoring](https://scrunch.com/platform/monitoring/): Scrunch’s monitor capability provides visibility across the top AI search platforms, giving businesses a real-time read on how they appear in key search queries. It includes information on competitive position, sentiment, and brand perception.
- [Insights](https://scrunch.com/platform/insights/): Scrunch’s insights module reveals how AI interprets brand content and provides practical steps to enhance visibility, relevance, and conversion rates.

Furthermore, Scrunch AI’s [enterprise platform](https://scrunch.com/enterprise/) combines world-class AI expertise with enterprise-grade security to help your brand dominate AI Search results safely and at scale.


## What problems does Scrunch AI solve?

AI platforms like ChatGPT are the fastest growing technologies in history. Over 3 billion people have already begun using AI for day-to-day questions and tasks because it's easier and ultimately more effective than traditional search and browsing.

The result of this shift for businesses is that their brands, products, and services are no longer defined by what they’re saying about themselves, but rather what AI is saying to their customers. That’s where we come in.


## Who is using Scrunch AI?

Customers of Scrunch AI include:

- Lenovo
- Clerk
- BairesDev
- Crunchbase
- BigTime
- Penn State University
- Ring Central
- Skims


## Book a meeting

To find out about pricing or request a demo of features, use the form on this page to [book a meeting](https://scrunch.com/).


## Scrunch guides

- [Guide to Boosting Brand Presence in AI Search](https://scrunch.com/guide-to-boosting-brand-presence-in-ai-search)
- [Top 5 AI Content Optimization Problems](https://scrunch.com/top-5-ai-content-optimization-search-problems)
- [Guide to AI User Agents](https://scrunch.com/guide-to-ai-user-agents)


## Scrunch news

- [A shot at the funnel: What millions of GLP-1 convos reveal about AI search](https://scrunch.com/shot-at-the-funnel-what-millions-of-glp-1-convos-reveal-about-ai-search)
- [New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends](https://scrunch.com/sentiment-trends-track-which-topics-and-personas-drive-brand-perception-over-time)
- [AI search digest: Q1 2026 industry lookback](https://scrunch.com/ai-search-q1-2026)
- [New in Scrunch: Find your prompt-tracking Goldilocks zone with Topic Prompt Optimizations](https://scrunch.com/topic-prompt-optimizations-find-ideal-number-and-mix-of-prompts)
- [The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory](https://scrunch.com/half-life-of-ai-citations)
- [Introducing Shopping: A new level of AI answer transparency for your products](https://scrunch.com/shopping-ai-search-visibility-for-products)
- [New in Scrunch: Find and fix your AI blind spots with Content Gaps](https://scrunch.com/content-gaps-find-and-fix-ai-blind-spots)
- [The 3 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for agencies in 2026](https://scrunch.com/best-answer-engine-optimization-aeo-generative-engine-optimization-geo-agency-platforms-2026)
- [The 4 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for enterprise companies in 2026](https://scrunch.com/best-answer-engine-optimization-aeo-generative-engine-optimization-geo-enterprise-platforms-2026)
- [From keywords to prompts: How to right-size your AI search tracking](https://scrunch.com/keywords-to-prompts-right-size-your-ai-search-tracking)
- [The ROI of AEO (and how to prove it)](https://scrunch.com/prove-roi-of-aeo)
- [The 7 best answer engine optimization (AEO)/generative engine optimization (GEO) tools for 2026](https://scrunch.com/best-answer-engine-optimization-aeo-generative-engine-optimization-geo-tools-2026)
- [What actually works for AI search optimization](https://scrunch.com/what-actually-works-for-ai-search-optimization)
- [Measuring prompt performance: What marketers can learn from meteorologists](https://scrunch.com/measuring-prompt-performance)
- [The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources](https://scrunch.com/reddit-paradox-industry-breakdown-of-most-cited-ai-sources)
- [Introducing Site Maps: Know how AI consumes your site and optimize it](https://scrunch.com/site-maps-ai-search-website-optimization)
- [Partnership announcement: Diagnose citation gaps with Scrunch, turn content into earned placements with Stacker](https://scrunch.com/2026-01-partnership-scrunch-stacker)
- [Panel data, explained: What it is and why it matters (in human words)](https://scrunch.com/2026-01-panel-data-explained)
- [ChatGPT ads are coming—here’s how to prepare](https://scrunch.com/2026-01-chatgpt-ads-how-to-prepare)
- [AI search digest: Q4 2025 industry lookback](https://scrunch.com/2026-01-ai-search-q4-2025)
- [Partnership announcement: See which citations matter in Scrunch, automate brand mentions with Noble](https://scrunch.com/2026-01-partnership-scrunch-noble)
- [ChatGPT’s app marketplace is open—should you be building?](https://scrunch.com/2025-12-chatgpt-app-marketplace-is-open)
- [New in Scrunch: See what Copilot’s saying about your brand](https://scrunch.com/2025-12-copilot-monitor-optimize-ai-search)
- [Why your competitors are winning in AI search (and how to fix it)](https://scrunch.com/2025-12-competitors-ai-search-citations)
- [New in Scrunch: Auto-detect competitive brands in AI search with Suggested Competitors](https://scrunch.com/2025-12-suggested-competitors-auto-detect-competitive-brands-ai-search)
- [AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions](https://scrunch.com/ai-overviews-vs-ai-platforms)
- [From SEO to AEO: new metrics that matter in AI search](https://scrunch.com/ai-search-metrics-aeo)
- [Enterprise-ready is a mindset, not a checklist](https://scrunch.com/enterprise-ready)
- [A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)](https://scrunch.com/aeo-buyers-guide)
- [A better way to answer: “How’s our brand showing up in AI?”](https://scrunch.com/ai-search-competitive-insights)
- [What OpenAI’s ChatGPT Apps SDK means for developers and brands](https://scrunch.com/openai-chatgpt-apps-sdk-explained)
- [Reintroducing Agent Traffic Monitoring](https://scrunch.com/agent-traffic-monitoring)
- [Every prompt in its right place](https://scrunch.com/bulk-prompt-editing)
- [Instant Checkout in ChatGPT: What it means for Ecommerce operators](https://scrunch.com/reaction-instant-checkout-in-chatgpt)
- [The end of browsing: How ChatGPT is collapsing the marketing funnel](https://scrunch.com/2025-09-the-end-of-browsing:-how-chatgpt-is-collapsing-the-marketing-funnel)
- [Why people are turning to ChatGPT for 'vendor bake-offs'](https://scrunch.com/2025-09-why-people-are-turning-to-chatgpt-for-'vendor-bake-offs')
- [How ChatGPT is quietly replacing review sites](https://scrunch.com/2025-09-how-chatgpt-is-quietly-replacing-review-sites)
- [Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue](https://scrunch.com/how-to-spot-the-bots-that-drive-revenue)
- [July 2025 Product Update](https://scrunch.com/2025-07-july-2025-product-update)
- [Announcing our Series A](https://scrunch.com/2025-07-announcing-our-series-a)
- [Introducing expanded coverage for Google AI Mode, Gemini, and ChatGPT Shopping](https://scrunch.com/2025-07-introducing-expanded-coverage-for-google-ai-mode,-gemini,-and-chatgpt-shopping)
- [The crawl is coming from inside the house](https://scrunch.com/2025-07-the-crawl-is-coming-from-inside-the-house)
- [Agency Partner Spotlight: Meet Socius Marketing](https://scrunch.com/2025-07-agency-partner-spotlight:-meet-socius-marketing)
- [June 2025 Product Update](https://scrunch.com/2025-07-june-2025-product-updates)
- [A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available](https://scrunch.com/2025-07-a-tale-of-two-webs:-cloudflare’s-pay-per-crawl-aims-to-save-content-creators-while-other-businesses-race-to-make-more-content-available)
- [Scrunch AI welcomes Andrew Sorensen as Head of Customer Success](https://scrunch.com/2025-06-scrunch-ai-welcomes-andrew-sorensen-as-head-of-customer-success)
- [The AI-Powered Agency: How collaboration is being rewired in 2025](https://scrunch.com/2025-06-the-ai-powered-agency:-how-collaboration-is-being-rewired-in-2025)
- [Publishers vs. Platforms: The battle for visibility heats up in 1H’2025](https://scrunch.com/2025-06-publishers-vs.-platforms:-the-battle-for-visibility-heats-up-in-1h’2025)
- [May 2025 Product Update](https://scrunch.com/2025-06-may-2025-product-update)
- [AI, Search & Agents: Key takeaways from Google I/O and Microsoft Build 2025](https://scrunch.com/2025-05-ai,-search-and-agents:-key-takeaways-from-google-i/o-and-microsoft-build-2025)
- [Announcing Scrunch AI's Agency Partner Program](https://scrunch.com/2025-05-announcing-scrunch-ai's-agency-partnership-program)
- [Is your best new customer an AI bot?](https://scrunch.com/2025-05-is-your-best-new-customer-an-ai-bot)
- [Introducing Scrunchable Week in Review](https://scrunch.com/2025-05-introducing-scrunchable-week-in-review)
- [April 2025 Product Update](https://scrunch.com/2025-05-april-2025-product-update)
- [Navigating the future of search: Insights from the Voices of Search podcast](https://scrunch.com/2025-04-navigating-the-future-of-search-insights-from-the-voices-of-search-podcast)
- [4 key takeaways from Scrunch’s research collaboration with Bain & Company](https://scrunch.com/2025-04-4-key-takeaways-from-scrunch’s-research-collaboration-with-bain-&-company)
- [Your most important site visitor is no longer human](https://scrunch.com/2025-09-your-most-important-site-visitor-is-no-longer-human)
- [March 2025 Product Update](https://scrunch.com/2025-04-march-2025-product-update)
- [Scrunch AI welcomes Colleen Tuohy as Head of Marketing](https://scrunch.com/2025-03-scrunch-ai-welcomes-colleen-tuohy-as-head-of-marketing-&-growth)
- [Anthropic has released web search for Claude](https://scrunch.com/2025-03-anthropic-has-released-web-search-for-claude)
- [Scrunch AI welcomes Adrian Del Busso as Head of Revenue](https://scrunch.com/2025-03-scrunch-ai-welcomes-adrian-del-busso-as-head-of-revenue)
- [3 key takeaways from CMO Summit New York ](https://scrunch.com/2025-03-3-key-takeaways-from-cmo-summit-new-york-)
- [Significant updates to ChatGPT Search are coming ](https://scrunch.com/2025-03-significant-updates-to-chatgpt-search-are-coming)
- [Scrunch AI launches out of beta to help more businesses win in the AI Search era](https://scrunch.com/2025-03-scrunch-ai-launches-out-of-beta-to-help-more-businesses-win-in-the-ai-search-era)
- [OpenAI announces Deep Research](https://scrunch.com/2025-02-open-ai-announces-deep-research)
- [ChatGPT launches Operator web browser agent](https://scrunch.com/2025-01-chatgpt-launches-operator-web-browser-agent)
- [CEO Chris Andrew interviewed on CMO Confidential](https://scrunch.com/2024-11-19-cmo-confidential)
- [Announcing Scrunch AI](https://scrunch.com/2024-11-launching-scrunchai)