Monitoring & Insights for AI Search
See how you show. Know how to grow.
Uncover how your brand (and your clients’ brands) stack up across AI answers—and turn those insights into visibility gains where it matters.
Trusted by 500+ companies and agencies, including Lenovo, SKIMS, BairesDev, Clerk, BigTime, Penn State University, and Crunchbase.
Built for the AI-first buyer journey
Your customers discover brands two ways today: in conversational agents (ChatGPT, Claude, Perplexity, Gemini, Grok) and in generative overlays like Google AI Overviews. Our research shows users move between both, often within the same session. That’s why Scrunch monitors performance across channels—so you can see where you show up, where you don’t, and what to do next. Explore the findings in our take on AI Overviews vs. AI platforms.
Monitoring
Pull back the lid on your AI presence. Keep tabs on brand presence, performance, and position across every major LLM and Google AI Overviews.
- Reveal how you rank: Benchmark and track how often you’re included in answers (share of answer) and where you’re placed in the response.
- Drill down on specifics: Filter by topic, persona, model, region, and more to focus on the opportunities that matter.
- Analyze any prompt: See your presence, position, and sentiment for the prompts and variants that drive discovery.
- Breakdown by model: Compare performance across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
“AI search is one of our fastest-growing channels at SKIMS, shaping how customers discover and engage with our brand.”
— Annie Soderstrom, VP of Digital Product, SKIMS
Insights
Know the why behind the AI. Understand how AI interprets your site and get actionable recommendations to grow visibility.
- Spot what gets cited: See which sources and pages AIs use to build their answers, so you can influence them.
- Automatic error detection: Catch and fix technical issues that prevent AI agents from consuming your content.
- Content recommendations: Use our page optimizer to identify low-hanging content wins that increase brand presence in AI answers.
- Page performance: Connect the dots between any page and the prompts that reference it.
The AEO metrics that matter (and Scrunch tracks)
Traditional SEO measured rankings and clicks. AI search (AEO) measures visibility and influence. Learn the framework in new metrics that matter in AI search. Scrunch operationalizes these four core metrics:
- Brand presence and placement: How often you’re mentioned in AI answers—and where (top, middle, bottom).
- Citations: How often your domain is cited as a source across relevant prompts (and which third-party domains AIs trust).
- Agent traffic: Visits from AI retrieval bots (GPTBot, ClaudeBot, PerplexityBot). Track crawl frequency, bot diversity, and most-crawled pages. We support easy setup via integrations with Akamai, Cloudflare, Vercel, and WordPress. Learn more about tracking AI bot traffic.
- LLM referral traffic: Human visits that originate from AI engines like ChatGPT, Perplexity, or Bing Copilot—so you can prove downstream impact.
What to look for in an AI search analytics platform
- Cross-channel coverage across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
- Prompt-level analysis with filters for topics, personas, models, and regions.
- Brand presence and placement tracking (share of answer), plus competitor comparisons.
- Citation and source mapping—owned pages and influential third-party domains.
- Agent traffic logging (bot visits, diversity, and accessibility checks).
- LLM referral attribution (and the ability to benchmark conversion performance).
- Actionable guidance: content recommendations and technical error detection to close gaps.
Why agencies choose Scrunch
- Pitch and plan with evidence: Use brand presence, citation share, and topical gaps to prioritize content that drives inclusion.
- Optimize to intent: Align efforts where AI Overviews dominate comparison shopping vs. where chat agents drive exploratory research.
- Prove impact: Attribute AI referrals and show how visibility gains translate to engagement and conversion lift.
Go further with Scrunch AXP
Insights show where you’re missing. Scrunch AXP (Agent Experience Platform) helps you act by generating a parallel, AI‑friendly version of your site specifically for agentic traffic—so models can consume, understand, and recommend your content. Explore AXP.
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