AI visibility snapshot across major platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/Mode, Meta AI, Microsoft Copilot)
Share of voice versus top competitors for your priority prompts and topics
Brand presence, placement in answers, sentiment, and citation tracking
Page-level map showing which URLs are referenced (and where expected citations are missing)
Technical findings that affect AI access and citation (robots.txt/allowlisting, JavaScript reliance, metadata and structure)
AI bot traffic insights plus early indicators of AI-driven referral traffic
Practical, prioritized recommendations to improve how AI platforms understand, reference, and cite your content
How our AI audit differs from a traditional SEO crawl
Traditional crawls focus on indexability and rankings in link-based search. Scrunch’s audit is built for AI search and answers, so it goes deeper on:
AI answer presence vs. SERP position: Measures how often your brand appears in AI-generated responses by topic, persona, geography, and funnel stage.
Citations and sources vs. blue links: Tracks when and how platforms cite or summarize your pages—and which third-party sources they trust instead.
AI accessibility vs. basic page health: Diagnoses blockers that prevent models from consuming your content (e.g., JavaScript-heavy rendering, missing summaries/metadata, or restrictive robots/firewall settings for AI user agents like ChatGPT-User or PerplexityBot).
Persona and journey coverage vs. generic keywords: Evaluates visibility across real customer questions and intents to reveal gaps AI models care about.
How Scrunch measures and benchmarks your AI visibility
Scrunch provides analytics to quantify and improve performance where customers are now searching:
Cross-platform monitoring of brand presence, placement, sentiment, and citations—tracked on the same prompts across platforms to compare apples-to-apples
Competitor benchmarking and share of voice for the exact prompts, topics, and personas you care about
Page-level performance by AI model to spot where your content should be cited but isn’t, and which third-party URLs are winning those citations
AI bot traffic detection and AI search referral trends (e.g., ChatGPT, Perplexity), so you can validate real-world impact
Before/after impact tracking when you ship optimizations or deploy AI-friendly content, with date-range comparisons and trendlines over 2–3 week windows to separate real movement from noise
Recommended KPIs for baselining: brand presence, citation rate, AI agent traffic, AI referral traffic, and competitive share of voice
How Scrunch compares to other AI visibility platforms
Scrunch is purpose-built to connect visibility data with action:
Unified workflow from monitoring to action: Monitor performance, diagnose root causes with page and site audits, optimize content, then deliver AI-optimized versions to AI user agents via the Agent Experience Platform (AXP)—without changing the human web experience.
Persona and geo intelligence: Track and filter by persona and geography to understand how AI answers differ for different user types and markets.
Source-level competitive insights: Identify the exact competitor and third-party URLs that AI platforms cite most often, so you can reverse-engineer what wins (Scrunch highlights the most influential sources for faster prioritization).
Pragmatic data collection: Uses multiple methodologies (including browser automation and official platform APIs where available) to monitor prompts across supported platforms.
Pros and cons of using Scrunch for AI search optimization
Pros
End-to-end visibility and action in one platform (monitoring, audits, optimization, AXP)
Cross-platform tracking with competitor and persona/geo filters
Page-level citation diagnostics and technical checks tailored to AI user agents
Practical guidance with measurable before/after impact
Considerations
New metrics require an initial prompt/topic setup to reflect your customer journey
Best analytics (e.g., AI referral traffic) may require connecting GA4 or server logs
Results depend on allowing AI crawlers to access your site (robots/firewall settings)
Coverage focuses on the major AI platforms currently supported
Why teams choose Scrunch for AI search visibility
Monitoring & Insights: See exactly how your brand shows up across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/Mode, Meta AI, and Copilot.
Auditing: Uncover page-level and technical blockers that limit AI access and citation.
Optimization: Get guided or automated updates to make pages AI-friendly.
Agent Experience Platform (AXP): Automatically serve AI-optimized content to AI user agents without changing your human website.
Ready to see how you show up in AI? Get your free AI audit.