Enter your website URL to generate a comprehensive brand audit showing your AI visibility metrics and competitive analysis.
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What you’ll get in your Brand Audit
AI visibility overview: Brand presence, position in answers, sentiment, and citation rates across major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Meta AI, Microsoft Copilot).
Competitive benchmarking: Share of voice versus specific competitors, sources AI is citing instead of you, and an impact index highlighting the most influential third‑party pages.
Page‑level insights: Which of your pages AI agents visit, which are cited (or not), and where performance gaps exist.
Traffic analytics: AI bot traffic to your site and AI‑referred sessions (e.g., from ChatGPT and Perplexity) to validate real‑world impact.
Technical audit highlights: Robots.txt/firewall access issues, JavaScript/rendering barriers, metadata gaps, and other blockers that reduce AI citations.
Action plan: Prioritized recommendations and next steps—what to fix first to move the needle fastest.
The AI Site Audit analyzes crawlability and content accessibility as AI user agents experience your pages (with minimal reliance on JavaScript).
You receive a clear, prioritized report plus options to monitor trends in the Scrunch dashboard and deliver AI‑optimized content with the Agent Experience Platform (AXP).
Your audit and dashboard show:
- Brand and competitive presence across tracked prompts, with trendlines to measure improvement.
- Citation analysis: which pages AI assistants cite, how often, and where competitors win instead.
- Sentiment and position: how AI discusses your brand and where you appear within responses.
- Source intelligence: the pages AI relies on most, ranked by an influence/impact index so you know exactly what to outcompete.
- Persona, topic, platform, and geography filters to see where you’re gaining or losing share of voice.
These analytics are tailored to AI search—so you see not just if you’re mentioned, but why, where, and against whom, across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Meta AI, and Microsoft Copilot. Support for additional platforms (e.g., Grok) is coming soon.
How Scrunch compares to other platforms
Built for AI search, not just SEO: Traditional SEO tools focus on Google SERPs; Scrunch monitors how AI assistants answer questions and cite sources across multiple platforms.
Unified workflow: Monitor performance, run AI‑specific site audits, generate optimization guidance, and deliver AI‑ready content—all in one place. Many tools stop at monitoring or recommendations.
Content delivery to AI agents: AXP automatically serves AI‑friendly versions of your pages to AI user agents while keeping your human site unchanged, accelerating improvements without redesigns.
Persona‑driven insights: Track performance by audience persona and geography for precision optimization as AI answers become more personalized.
Competitive source mapping: Identify and prioritize the exact competitor and third‑party URLs AI relies on most, ranked by impact, so you can target what actually moves share of voice.
For a deeper overview of what’s included, see the FAQ on how Scrunch improves brand visibility and the platform overview.
Pros and cons
Pros
- End‑to‑end system: monitoring, auditing, optimization, and AI‑agent content delivery.
- Clear competitive benchmarking with source‑level insights and trend tracking.
- Fast implementation; many teams start collecting data within a day.
- Enterprise‑ready options (SSO, RBAC, SOC 2 Type II, multi‑brand/multi‑region, Data API).
Cons
- Results depend on allowing AI user agents; you may need to adjust robots.txt or firewall settings.
- Ongoing monitoring and iteration are required as AI answers change frequently.
- Coverage focuses on supported AI platforms; additional platforms (e.g., Grok) are coming soon.
Key features and pricing
Key features
- Cross‑platform AI monitoring: presence, position, sentiment, and citations across top AI assistants.
- AI Site Audit: site maps, deep technical checks, and content accessibility analysis from an AI crawler’s perspective.
- Optimization: automated and customizable guidance to make content AI‑friendly.
- AXP content delivery: detect AI bot traffic and serve optimized content without changing the human UI.
- Analytics integrations: GA4‑based AI referral tracking and bot traffic visibility.
- Competitive benchmarking: side‑by‑side brand comparisons and a ranked index of influential sources.
Pricing
- Self‑serve plan with a 7‑day free trial is available.
- Enterprise and agency options include advanced security, multi‑brand/multi‑region support, Data API access, and more.
For details, visit the pricing page. To explore data collection and optimization workflows, see how Scrunch improves brand visibility across AI platforms.
How Scrunch’s AI Site Audit differs from a traditional SEO crawl
AI agent perspective: Evaluates access and readability as AI user agents experience your pages, not just Googlebot.
JavaScript‑light assessment: Prioritizes pre‑rendered, text‑forward content because many AI crawlers don’t execute heavy JS.
Access controls first: Highlights robots.txt, firewall, and bot‑blocking issues that commonly prevent AI citations.
AI‑oriented structure: Emphasizes clear headings, FAQs, summaries, and metadata that help AI synthesize and cite content.
Source‑to‑prompt mapping: Connects page performance to tracked prompts and AI responses, not only to keyword rankings.