A clear picture of how your brand shows up across leading AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. See supported platforms in this FAQ on platform coverage.
Competitive benchmarking that highlights where you win, where you’re missing, and how you stack up against top competitors in AI answers.
Accuracy and reputation checks that surface how AI systems describe your brand, products, and claims—plus gaps or inconsistencies to fix.
Citation and source analysis so you know which pages AI agents trust and reference, and which high‑value pages are being overlooked. Scrunch also ranks influential third‑party sources by impact to show what AI is leaning on most.
Actionable recommendations to make your site more consumable by AI systems (AI search, retrieval, and content understanding).
Why this is different from a traditional SEO crawl
Traditional crawls focus on links and indexability. Scrunch’s audit focuses on answers—not links—by measuring how AI agents read, cite, and summarize your brand across AI search experiences. It evaluates:
- Presence and share of voice in AI responses versus competitors
- Entity understanding and factual accuracy in AI summaries
- Which of your pages are being retrieved and cited by AI (and which aren’t)
- Opportunities to improve AI accessibility and content structure so agents can use your best content
Under the hood, Scrunch also flags technical blockers that commonly stop AI platforms from using your content (robots.txt allowlisting for AI user agents, JavaScript-heavy delivery that hides key content, and missing metadata). It complements your existing SEO stack by showing what AI systems actually present to customers.
How it works to boost AI visibility
Monitor: Track brand presence, citations, position, sentiment, and share of voice across major AI platforms—filter by topic, persona, platform, country, and funnel stage.
Audit: Map site performance and diagnose access, delivery, and content quality issues (e.g., robots.txt rules, heavy JavaScript, missing or unclear metadata).
Optimize: Apply page-level recommendations or generate AI‑optimized content and structure tailored to target prompts and personas.
Deliver: Use the Agent Experience Platform (AXP) to automatically serve AI‑optimized versions of pages to AI user agents—without changing your human web experience.
Built for marketing leaders and SEO/content consultants
Get a no‑meeting, quick snapshot with the free Brand Audit.
Create customer personas and track prompts for targeted monitoring and filtering.
Connect GA4 in a few clicks to analyze AI‑referred traffic—no code required.
Manage multiple clients efficiently with an agency‑friendly workspace and self‑serve workflows.
Fast time to value—many teams are up and collecting data quickly.
How Scrunch compares to other AI visibility platforms
Many AEO/GEO tools track generic prompts or citations. Scrunch adds depth where it matters for CMOs and consultants:
End‑to‑end workflow: Monitoring, auditing, optimization, and content delivery (AXP) in one platform—so you can go from insight to implementation.
Broad model coverage: Track performance across eight major AI platforms, then filter by platform to see where results diverge.
Persona and geography intelligence: Create personas, segment by country or topic, and analyze how different audiences see your brand in AI responses.
Competitive share of voice: Measure your presence and citations versus competitors for business‑relevant prompts, not just branded terms.
Source‑level clarity: Identify which competitor or third‑party URLs AI cites most, ranked by impact, so you can reverse‑engineer what works.
Reliable collection methods: Scrunch uses multiple methodologies to gather prompt data across platforms, including browser automation and official APIs where available.
From analytics to action: AXP delivers AI‑optimized versions of your pages directly to AI user agents, accelerating improvements without disrupting your site for humans.
Measure impact and prove ROI
Scrunch’s analytics help you quantify the impact of AI on brand visibility and downstream performance:
Brand presence and citations across prompts, topics, personas, and platforms
Competitive share of voice and sentiment trends
AI bot traffic (which AI user agents are crawling your pages and what they access)
GA4‑based AI referrals: AI‑referred sessions, page views, top landing pages, traffic by AI platform, and conversion/revenue metrics (if configured in GA4)
Pros
- Complete visibility-to-execution workflow (monitor → audit → optimize → deliver)
- Cross‑platform tracking with persona, topic, and geography filters
- Clear competitive SOV metrics and source‑level insights to guide strategy
- Practical technical audits for AI access and content consumption
- GA4 integration for AI referral traffic and outcome tracking
- AXP to serve AI‑optimized content to AI agents without redesigning your site
- Fast setup and agency‑friendly for multi‑client management
Cons
- No universal AI search benchmarks; goals should be based on your baseline and competitors
- Real trends emerge over multiple weeks; ongoing monitoring is important
- Initial setup benefits from defining prompts across key topics and personas
- Technical fixes (robots.txt allowlisting, reducing JS dependence, metadata updates) may require collaboration with your web team
- Coverage focuses on the major AI platforms currently supported; performance can vary by model and prompt
Ready to see how your brand shows up in AI?
Generate your free Brand Audit and get your report in minutes. Prefer a walkthrough? Book a meeting with our team.