Drop in your site URL to generate a free AI Brand Audit that shows how your brand appears across AI platforms like ChatGPT, Gemini, Perplexity, Claude, Meta AI, Google AI Overviews, and Copilot. Get your free Brand Audit.
What you’ll get in your AI Brand Audit
Your brand’s presence, position, sentiment, and citations across major AI platforms
Competitive benchmarks showing where competitors appear more often and why
Page-level diagnostics highlighting access, delivery, and content issues that limit AI visibility
AI bot traffic insights and where AI platforms are visiting (and citing) your site
Prioritized recommendations and quick wins to improve AI search performance
How it works
Monitor: Track prompts and topics your customers use and see full AI responses with presence, position, sentiment, and citation data across platforms and personas.
Audit: Run deep AI accessibility checks to uncover issues like robots.txt conflicts, heavy JavaScript, missing metadata, and content structures that AIs struggle to parse.
Optimize: Apply guided recommendations or use automated optimization to restructure content for better AI understanding and citation.
Deliver: Enable the Agent Experience Platform (AXP) to automatically serve AI-friendly versions of key pages to AI user agents—without changing the human web experience.
How Scrunch’s AI site audit differs from a traditional SEO crawl
Focuses on AI answers, not just links: Measures how often and how prominently your brand appears in AI-generated responses, including citations and sentiment.
Tests real AI customer journeys: Uses prompts, personas, funnel stages, and geographies to mirror how people actually query AI assistants.
Audits AI accessibility, not only HTML: Identifies access controls, JavaScript rendering, metadata gaps, and content delivery patterns that block AI models from reading or citing pages.
Connects to action: Produces AI-optimized content and, with AXP, can deliver it directly to AI agents to accelerate results—beyond recommendations alone.
Measure impact and benchmark against competitors
Scrunch provides end-to-end analytics to quantify improvement:
Baselines for brand presence, position, sentiment, and citations across platforms
Side-by-side competitor comparisons by topic, persona, platform, and country
Page-level visibility and citation tracking to see which content drives mention and referral
AI bot traffic and AI referral traffic monitoring to attribute impact
Time-series reporting to show change after optimizations or AXP deployment
Example: In our documentation, enabling AXP led to a 226% citation increase for a key page within two weeks; your results will vary based on site and category
How Scrunch compares
Many tools either monitor AI results or focus on traditional SEO content updates. Scrunch unifies monitoring, auditing, optimization, and content delivery in one platform—so you can see where you stand, fix the root causes holding back AI visibility, and deliver AI-friendly content to the agents visiting your site. This combination helps teams move from insight to measurable lift faster.
Quick answers
Supported AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot (Grok coming soon).
Speed to value: Teams are often collecting data within a day.
Try it: You can start with a free audit report, and there’s also a 7‑day self-serve trial if you want to explore the full platform.