Scrunch pricing and plans

Pricing that scales with you. Scrunch helps you monitor, optimize, and grow your presence across AI platforms—then turn AI traffic into customers with AXP.

At an agency? See benefits and packages on our agency page.

Plan overview

Annual billing includes a 17% discount (effectively 2 months free).

Start a 7-day free trial of Starter (no credit card required), or book a demo for Growth and Enterprise.

What’s included

Coverage across AI platforms: - ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta

Core capabilities in every plan: - Prompt Manager to centralize, monitor, and test prompts - Insights to spot opportunities and content gaps - Citations tracking to see when and how AI agents reference your brand - Page Audits to improve AI visibility (Starter: 5, Growth: 10, Enterprise: custom) - Reporting dashboard for performance trends - Prompts monitored (Starter: 350, Growth: 700, Enterprise: custom) - Key Topic monitoring (unlimited) - Agent traffic monitoring to attribute AI-driven visits - Personas (Starter: 3, Growth: 5, Enterprise: custom) - Integrations

Security: - Google Single Sign-On in all plans - SSO (SAML, OIDC) in Enterprise - Enterprise Data API in Enterprise

Support and services: - Users: Starter 3, Growth 5, Enterprise custom - Support channels: Email (Starter/Growth), Email + Slack (Enterprise) - Customer Success in all plans - Onboarding session: 30 minutes (Starter/Growth), custom (Enterprise) - Strategy reviews: Growth and Enterprise - Quarterly executive support: Enterprise - Dedicated GTM team: Enterprise

Upgrades: - Add 1 user seat to any plan for $25/month - Starter can add up to 5 additional seats for $75/month

Usage and overages: - If you approach limits, you won’t be blocked. Our team will reach out to discuss options so your work isn’t interrupted.

Free trial

If you’re trialing on behalf of an enterprise, trials are limited to a single brand and enterprise-only features (SSO, Enterprise Data API) aren’t included. Want a custom evaluation? Book time with our team.

How Scrunch differs from other AI marketing tools

Scrunch is built specifically for AI search and agent ecosystems—not just web SERPs. You get: - Monitoring across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/Overviews, and Meta - AI-specific visibility metrics like citations and agent traffic - AXP (Agent Experience Platform) to generate an AI-friendly version of your site for AI-driven experiences

This makes Scrunch a focused complement to traditional SEO and analytics stacks.

Is it user-friendly for SEO and content marketers?

Yes. Scrunch is designed for marketing teams: - Page Audits surface clear, actionable fixes to improve AI visibility - Prompt Manager and Personas help structure, test, and monitor customer journeys across agents - Simple onboarding (30 minutes in Starter/Growth) with Customer Success included

Start hands-on in minutes with the free trial, or book a demo if you prefer a guided walkthrough.

Customer feedback

Trusted by 500+ companies and agencies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.

“Scrunch gives us actionable insights that lead to results. We’re now seeing a 9x increase in sign-ups from AI Search.” — Alex Rapp, Head of Growth Marketing, Clerk

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