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Drop in your site URL and we’ll run a free AI Brand Audit to show how your brand shows up across AI platforms—plus where you can win more citations and share of voice. Get your free Brand Audit to see your report.

What you’ll get in your AI Brand Audit

• Brand presence across major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/Overviews, Meta AI, Microsoft Copilot) with position in responses, sentiment, and citation tracking
• Competitive benchmarks that compare your visibility and citations to key competitors
• Page-level analysis that maps which URLs get referenced (and which don’t)
• Funnel, topic, persona, country, and platform filters to pinpoint where to focus
• Clear, prioritized fixes and opportunities to improve AI visibility

How our AI audit differs from a traditional SEO crawl

Traditional SEO crawlers focus on how search engines discover, index, and rank pages for web search. Scrunch’s AI audit is built for AI search and agent citations:

• Measures real AI responses: We analyze actual AI answers to detect brand mentions, citations, sentiment, and position—so you see how you’re represented, not just if you’re crawlable.
• Diagnoses AI-specific blockers: Technical auditing pinpoints robots/allowlisting issues for AI user agents, JavaScript-dependent content, and metadata gaps that prevent AI platforms from citing your pages.
• Connects prompts to pages: Site mapping links tracked prompts to the specific URLs that should be cited but aren’t, revealing content and relevance gaps for AI.
• Validates agent access: Bot Traffic and crawl tests verify that AI agents can reach and parse your content (no JavaScript required to see the substance).
• Moves from diagnosis to action: Findings translate into optimization recommendations and AI-friendly content delivery via our Agent Experience Platform (AXP), which serves AI-optimized versions of pages to AI agents without changing the human experience.

How we measure impact and benchmark you vs. competitors

Scrunch Monitoring tracks your AI visibility over time and against your competitive set:

• Presence and position in AI responses by prompt, topic, persona, funnel stage, and platform
• Citations and sentiment, with side-by-side competitor comparison and share of voice
• Competitive source analysis to see which competitor or third‑party URLs AI cites most (and why)
• Page-level contribution to AI visibility, including which pages drive or miss citations
• AI bot traffic and AI referral traffic to connect visibility to outcomes, including GA4-based insights
• Trend tracking over consistent 2–3 week windows to separate real movement from one-off spikes

What makes Scrunch different

• Unified workflow: Monitoring → technical audits → optimization → delivery, all in one platform
• Persona and geography intelligence: Track how visibility changes by audience and region, not just by keyword
• Competitive benchmarking that reveals the specific sources AI trusts most in your category
• Actionable audits: Clear, prioritized fixes that target AI accessibility, structure, and metadata
• AXP content delivery: Automatically serve AI-optimized content to AI user agents while maintaining your human site design
• Customization: Define your own prompts, topics, personas, and geographies to align with your actual go-to-market strategy

Pros and cons of using Scrunch for AI search visibility

• Pros
• Purpose-built for AI answers and citations (not just traditional SEO signals)
• Clear competitive context with presence, citation rate, sentiment, and share-of-voice metrics
• Direct path to execution via AXP to accelerate improvements without redesigning your website
• Page- and source-level diagnostics that tie prompts to specific URLs and gaps

• Flexible segmentation by topic, funnel stage, platform, persona, and geography

• Cons

• Best results come from ongoing monitoring (e.g., 2–3 week comparison windows) rather than one-time checks
• Coverage is limited to currently supported AI platforms; new platforms roll out over time
• AXP and site auditing may require coordination with your web team for initial setup
• Self-serve trials are limited to a single brand and don’t include enterprise features like SSO or the data API

From insight to improvement

Once you see where you stand, Scrunch helps you act:

• Optimization: Generate or apply detailed recommendations to make pages more AI-friendly.
• Content delivery (AXP): Automatically detect AI agent traffic and serve AI-optimized content to improve how platforms reference and cite your pages—without changing the human web experience.

How to track progress over time

• Compare like-for-like time ranges (e.g., Q2 vs. Q1 or 2–3 week periods) for presence, citations, sentiment, and share of voice
• Review Insights to spot technical or content issues flagged by Scrunch
• Identify citation gaps by analyzing which competitor or third‑party sources AI cites instead of you
• Prioritize fixes on a few high-impact topics first, updating content and metadata to align with the sources AI trusts
• Confirm AI access by allowlisting AI user agents in robots.txt and ensuring important content is visible without JavaScript

Try it free

Want to explore the full platform after your audit? Start a 7-day free trial of the self-serve Explorer plan. You can sign up instantly without talking to sales. Start a free trial

If you’re evaluating for an enterprise, trials are limited to a single brand and don’t include enterprise features like SSO or the data API. Book a demo to discuss a custom evaluation.