2022 State of Influencer Marketing Report
At the end of 2021, we surveyed 1700+ marketers and agencies from around the world to uncover the coming trends in Influencer Marketing.
Discover how your peers are utilising Influencers/Creators in their marketing strategy, the challenges the industry is facing and trends to watch and incorporate into your own Influencer Marketing strategy.
Download the FREE report 👇
“Over the past year in influencer marketing, we saw the industry spend of $13.8 billion juxtaposed with tighter regulation of the creator economy. During the pandemic, we saw a surge in time spent on social media, changing content needs from consumers, and brands battling for relevancy. However, the correlation between influencer trustworthiness and intrinsic purchase motivators remained unchanged.”
Why listen to us?
Over the last 10 years, the Scrunch team has…
✔️ Worked with thousands of brands to run their Influencer Marketing campaigns, as big as Under Armour, GQ, American Express and VOGUE and as small as brands you probably haven’t heard of.
✔️Executed Influencer campaigns exceeding 100+ Influencer placements per month per brand.
✔️ Paid out millions of dollars to Creators.
✔️Created a world first Influencer Marketing course to help marketers and agencies DIY their own Influencer campaigns.
✔️Developed a self-serve technology platform with over 20 Million influencers.
✔️ Welcomed thousands of brands onto our self-serve platform including Universal Music, MTV, Red Cross Australia, Arnott’s and more!
✔️Surveyed thousands of brands, agencies and creators to uncover global trends and keep our community informed.
✔️ Flipped the industry on its head by giving away the Scrunch tech platform for only $10/month instead of hundreds.
Check out some case studies for yourself…
👉 Bubs Australia (FMCG, parenting, baby food)
👉 Compare The Market (Insurance)
👉 Lendlease (Real Estate, Construction)
👉 Love To Dream (Parenting)
👉 MINI Australia (Automotive)
👉 Subway (Food, Retail)
👉 Under Armour (Apparel, Online Retail)
👉 VOGUE x AMEX (Publisher, Finance)
