By Chris Andrew
Takes
4 min read
Publishers vs Platforms
The way online content is discovered, consumed, and monetized is undergoing one of the most significant transformations in decades. Traffic, visibility, and revenue: the pillars of the attention economy...
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By Chris Andrew Reintroducing Agent Traffic Monitoring
“Bots” used to be a four-letter word. Now they’re your best new customers. Today, we’re launching our new and improved solution to step one: a completely redesigned Agent Traffic dashboard, now genera...
By Kevin White Every prompt in its right place
We’re now giving you complete control over how topics, tags, models, and stages are mapped to the prompts you’re tracking with Scrunch. Not only that, we’ve made it possible to categorize many prompts...
By Robert MacCloy Instant Checkout in ChatGPT: What it means for Ecommerce operators
Reaction to Instant Checkout in ChatGPT: quick thoughts on what’s actually in the launch and what it means for ecommerce operators.
By Chris Andrew The end of browsing: How ChatGPT is collapsing the marketing funnel
From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI pla...
By Chris Andrew Why people are turning to ChatGPT for 'vendor bake-offs'
AI tools like ChatGPT are transforming vendor selection—from wedding planning to enterprise procurement—by delivering instant, side-by-side comparisons that buyers trust. Learn how the bake-off is mov...
By Chris Andrew How ChatGPT is quietly replacing review sites
AI is reshaping the marketing landscape: discover how ChatGPT bypasses traditional review sites, changing how brands capture consumer attention and drive sales.
By Andrew Sorensen How a power-user built a high-velocity content flywheel with Scrunch AI
Discover how Runpod built a high-velocity, AI-optimized content flywheel using Scrunch AI—turning prompt-level insights into scalable content that drives visibility and growth.
By Robert MacCloy July 2025 Product Update
Learn more about Scrunch AI’s July 2025 updates: Expanded platform coverage with Google AI Mode, Gemini, ChatGPT Shopping enhancements; on-demand prompt refresh, daily updates, bulk tagging/editing, c...
By Wil Armstrong Case Study: How Runpod leveraged the Scrunch AI platform to achieve 4x growth, turning ChatGPT into a top performing acquisition channel
Runpod, a fast-growing AI infrastructure provider, used the Scrunch AI platform to turn ChatGPT into a top-performing acquisition channel, achieving 4x growth in just 90 days.
By Chris Andrew Announcing our Series A
Scrunch AI has raised $15M Series A to build the infrastructure for AI-native marketing. Learn how we’re helping brands restructure their content for AI agents, not just humans—and why it’s essential ...
By Robert MacCloy Introducing expanded coverage for Google AI Mode, Gemini, and ChatGPT Shopping
Scrunch AI now supports Google AI Mode, Google Gemini, and enhanced tracking for ChatGPT Shopping, giving you deeper visibility and more granular insights into how your brand is represented.
By Robert MacCloy The crawl is coming from inside the house
AI browsers are booming and publishers are pushing back. But here’s the real question: Do people want to browse the web any more? Scrunch CTO Robert MacCloy argues the real disruption is changing cons...
By Tony Posselli Agency Partner Spotlight: Meet Socius Marketing
Discover how Socius Marketing is helping brands thrive in the age of AI Search. In partnership with Scrunch AI, they're evolving traditional SEO into a holistic visibility strategy. blending content, ...
By Robert MacCloy June 2025 Product Update
Learn more about Scrunch AI’s June 2025 updates: AI Bot Traffic Monitoring, expanded geo support, redesigned Prompt UI, domain-level analytics, improved exports, bulk archiving, new filters, and more.
By Chris Andrew A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available
Cloudflare’s “Pay per crawl” is a big step toward a fairer web, giving content creators more control while forcing businesses to rethink how they stay visible in AI discovery. Here’s our take on what’...
By Tony Posselli Agency Partner Spotlight: Meet Clapping Dog Media
Discover how Clapping Dog Media blends SEO and AI Search strategies to help brands stay visible in an AI-first world, partnering with Scrunch AI to lead the way.
By Chris Andrew Scrunch at eTail London 2025
Scrunch AI and Lenovo shared key insights at eTail London 2025 on how AI and LLMs are reshaping SEO, buyer journeys, and digital discovery.
By Chris Andrew Scrunch AI welcomes Andrew Sorensen as Head of Customer Success
We’re excited to welcome Andrew Sorensen as our new Head of Customer Success. With a proven track record in enterprise account management and a passion for scaling personalized customer experiences, A...
By Tony Posselli The AI-Powered Agency: How collaboration is being rewired in 2025
AI Search is reshaping agency work. Here's what top partners are doing to stay visible, trusted, and ahead in 2025’s discovery landscape.
By Chris Andrew Publishers vs. Platforms: The battle for visibility heats up in 1H’2025
A new WSJ report reveals how AI search is slashing publisher traffic. Discover what’s driving the shift and how brands can adapt with Scrunch AI.
By Robert MacCloy May 2025 Product Update
Learn more about Scrunch AI’s May 2025 product updates: self-serve tools for prompt generation, expanded geolocation support, and enhancements to sources with better drill-downs, exports, and filterin...
By Robert MacCloy AI, Search & Agents: Key takeaways from Google I/O and Microsoft Build 2025
Two of the biggest events in tech, Google I/O 2025 and Microsoft Build 2025 are underway this week. If you’re curious about where AI Search, online discovery, and agentic AI are headed, check out our ...
By Chris Andrew Announcing Scrunch AI's Agency Partner Program
Discover the Scrunch Agency Partner Program, built to help digital marketing, PR, and communications agencies thrive in an AI-first world. Get tools to boost visibility on ChatGPT, Gemini, and Perple...
By Chris Andrew Is your best new customer an AI bot?
Shopping no longer starts with search, it starts with AI. Learn how AI agents like ChatGPT and Perplexity are reshaping discovery, and what brands must do to stay in the game.
By Colleen Tuohy Introducing Scrunchable Week in Review
Scrunchable is the weekly LinkedIn newsletter for marketers navigating AI Search. Stay sharp with curated insights on ChatGPT, Perplexity, Gemini, and more.
By Robert MacCloy April 2025 Product Update
Learn more about Scrunch AI’s April 2025 product updates: new prompt totals and flexible model-level control, expanded coverage for Google AI Overviews and Claude, domain updates, and new Enterprise D...
By Colleen Tuohy Navigating the future of search: Insights from the Voices of Search podcast
AI is transforming search and the entire landscape of SEO. As a result, brands must rethink not just how they optimize, but who they're optimizing for. In a special three-part series on the Voices of ...
By Chris Andrew 4 key takeaways from Scrunch’s research collaboration with Bain & Company
Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of ...
By Wil Armstrong Case Study: From underdog to powerhouse: BairesDev's 78% AI Search surge
BairesDev, a global leader in software outsourcing, used the Scrunch AI platform to go from limited visibility in AI Search responses to being a top brand across AI Search platforms like ChatGPT and P...
By Chris Andrew Your most important site visitor is no longer human
As behavior shifts from search to AI, your most important site visitors today are no longer human—they’re the AI bots crawling your content to decide whether your brand gets cited in an answer.
By Robert MacCloy March 2025 Product Update
Learn more about Scrunch AI’s March 2025 product updates: new Google Analytics integration and AI Traffic tab, custom tags for prompts, dashboard-level filtering and time-series tracking, and expanded...
By Chris Andrew Scrunch AI welcomes Colleen Tuohy as Head of Marketing
We’re excited to announce that Colleen Tuohy has joined Scrunch AI as our new Head of Marketing. With 15+ years of experience spanning finance, insurance, and tech, Colleen brings deep expertise in st...
By Robert MacCloy Anthropic has released web search for Claude
Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search...
By Chris Andrew Scrunch AI welcomes Adrian Del Busso as Head of Revenue
Scrunch AI is excited to welcome Adrian Del Busso as our new Head of Revenue. With 25 years of enterprise sales experience—most recently as Director of Strategic Accounts at Hearsay Systems—Adrian’s e...
By Wil Armstrong 3 key takeaways from CMO Summit New York
On March 12th, CEO Chris Andrew spoke at the CMO Alliance’s CMO Summit New York. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers and ...
By Robert MacCloy Significant updates to ChatGPT Search are coming
ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search r...
By Chris Andrew Scrunch AI launches out of beta to help more businesses win in the AI Search era
Scrunch AI is the marketing platform built for the AI search era. As AI replaces traditional search engines, businesses must adapt or risk losing visibility. Scrunch AI helps companies monitor, optimi...
By Wil Armstrong Scrunch at eTail Palm Springs 2025
On Monday, February 24th, CEO Chris Andrew will be at the eTail conference in Palm Springs giving a talk "How AI Has Changed the Customer Journey".
By Robert MacCloy OpenAI announces Deep Research
OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.
By Robert MacCloy ChatGPT launches Operator web browser agent
ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, w...
By Chris Andrew CEO Chris Andrew interviewed on CMO Confidential
A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT en...
By Chris Andrew Announcing Scrunch AI
We've raised $4M to help marketers adapt to the AI era and are launching our initial set of tools, including a free performance report you can use to quickly understand how your brand shows up on AI p...