ON DEMAND VIRTUAL PANEL EVENT.

In a world where marketers are always asked to do more with less, we invited 3 ultra-impressive brand CMO's to share their reflection on marketing in 2023 and their insights on growing a brand in today's economy.

Meet your Panel

Ashton Tuckerman, CMO Gathar

https://www.linkedin.com/in/ashtontuckerman/

Ashton is a seasoned marketing professional with a passion for building brands through the art of powerful storytelling. Currently, Ashton is at the helm of Gathar, where they are on a mission to elevate the world of private chef and catering experiences to a global stage, adding a touch of 'Gathar goodness' to every occasion.

With a diverse professional background that includes stints with influential players like Flight Centre, disruptors such as Youfoodz, and top-tier agencies like Havas, Ashton's journey through the marketing landscape has been a dynamic one. Not confined to traditional marketing, Ashton has also explored the realms of travel writing and restaurant reviewing, making her the go-to source for culinary recommendations and insights.

Having spent a significant portion of her career in the startup ecosystem, Ashton has honed her skills as a high-level thinker and a tenacious problem solver. She is known for her ability to pivot and adapt, a skill perhaps more finely tuned than even Chandler Bing's comedic talents.

Ashton's professional approach is characterized by decisiveness, adaptability, and a laser focus on high-impact projects. She excels at connecting ambitious business goals to actionable outcomes on an individual level, making a tangible difference in every role they take on.

In Ashton's own words, she drives positive influence across the dimensions of Team, Brand, and Growth, making her a dynamic force in the world of marketing and an invaluable presence on the CMO panel at the event.

Stephanie, CMO, Ecosa

https://www.linkedin.com/in/stephaniemichel-digital-ecommerce-marketing-strategist/

Stephanie is a seasoned digital, eCommerce, and marketing senior leader known for her expertise in driving the growth of direct-to-consumer brands through a combination of performance-driven and creative strategies. With an impressive track record spanning the last 8 years, Stephanie has successfully nurtured two prominent Australian businesses to become leaders in their respective niches, Sand & Sky, and Bellabox. In addition, she played a pivotal role in the digital transformation of the iconic retail brand, kikki.K.

One of Stephanie's most notable achievements is co-creating and launching Sand & Sky, which has gone on to become one of Australia's most globally acclaimed and award-winning skincare brands.

Clearly a lover of data and results, a simple browse of her LinkedIn profile will blow you away at what she has been able to achieve for every brand she has touched as a marketer. 

Stephanie’s wealth of knowledge and experience makes her a valuable addition to any team looking to drive digital growth and success and we couldn’t be more thrilled to have her perspective on the panel today.

Allana May, CMO, Luxury Escapes

https://www.linkedin.com/in/allana-may-825629a/ 

Allana is an accomplished C-Suite marketing leader with an impressive track record of over 19 years of proven expertise spanning diverse industries, including retail, travel, beauty, and the not-for-profit sector, working for companies including Luxury Escapes, Shaver Shop, Priceline and more. With a wealth of experience, Allana's core strengths lie in strategic leadership, unwavering customer-centricity, sharp business acumen, and effective people management.

Allana boasts a comprehensive skill set that encompasses marketing and brand management, media and advertising, communications, PR, digital and data-driven marketing, events, retail, and eCommerce. Her diverse experience equips her to tackle a wide array of marketing challenges and opportunities.

Allana's approach to challenges is characterized by a commercial mindset, strategic acumen, an unwavering focus on the customer, and a consistent track record of delivering impactful results. With a career spanning nearly two decades, she has consistently demonstrated her ability to drive success in various industries, making her a respected figure in the world of marketing and business leadership.

Recently finishing up at the helm of Luxury Escapes a business that has certainly had to navigate the huge economic upheaval of the last few years, we can’t wait to hear from Allana and are so grateful to have her here today.