Influencer Growth Marketing Associate

Written By Danielle Lewis

HelloFresh

📍 Sydney, Australia

💻 Full-time

💰 Not provided


At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 16 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.

Job description: 

The Influencer Growth Marketing Associate is responsible for executing growth initiatives through our influencer channels. You will gain first hand experience of a disruptive direct consumer business and a best in class, globally connected growth engine - a rare opportunity in the Australian market. 

Based in Sydney and Reporting to the Youfoodz  Head of Growth, your main goal is to efficiently grow the Youfoodz Influencer marketing channels and relationships with influencers in Australia. In addition to building your skills in campaign setup and delivery you will become fluent in lifecycle economics (CAC, LTV, CPM, AOV) and be exposed to online, offline and viral growth channels. 

You will:

  • Lead the ideation, briefing, set-up, coordination and implementation of the influencer channels, tests and campaigns

  • Work closely with a broad range of internal stakeholders and provide guidance on the optimal set up for tests and campaigns

  • Secure and nurture partnerships with influencers

  • Constantly strive to improve processes and optimise the way we work

  • Be flexible, open and innovative in your approach

  • Enjoy working with a variety of people and functions

You have:

  • Bachelor’s degree (e.g. marketing) or equivalent work experience

  • 2+ years experience managing influencer or social media initiatives

  • A very logical approach and strong process-based thinking capacity

  • High EQ and excellent communication skills

  • A strong knowledge of Google Suite or Microsoft Office

  • Strong organisational skills with a proven ability to manage multiple projects and deadlines

  • Track record of delivering targets in a fast paced environment

You are: 

  • Passionate about fast growing, tech-enabled businesses

  • Proactive, ambitious, and assertive: you take ownership of your work

  • Motivated by being part of an extremely fast-paced team

  • Entrepreneurial and can make things happen

  • Excited about the EveryPlate brand and the opportunity to increase the accessibility of meal kits to more Australians

What you’ll get in return:

  • The chance to have a significant impact on one of the fastest-growing global technology companies in an exciting growth phase

  • 70% discount off HelloFresh and EveryPlate boxes

  • Flat hierarchies, constant learning with room for personal growth

  • Free access to Headspace

  • HelloFresh Academies - monthly internal learning & development

  • A diverse and vibrant international environment, with offices in 17 countries

Start Date: Immediately

Duration: Full time role. You must have the right to work full-time in Australia. 

Location: Chippendale Head Office / currently working hybrid model

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn

Danielle Lewis
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Director, Influencer Marketing