Join us for our event Marketing Employee to Freelancer/Agency Owner! Designed exclusively for aspiring entrepreneurs in the marketing field, this event is for those ready to take the leap and start working for themselves. Gain invaluable insights from successful freelancers and agency founders who have navigated this transition. Master the art of client acquisition, and learn how to build a robust and profitable marketing agency from the ground up. Connect with a community of like-minded professionals, and equip yourself with the tools and strategies to transform your career. Whether you're contemplating the first steps or ready to accelerate your freelance venture, this event is the catalyst you need to turn your dreams into reality.
Step into the future of your career – where independence, innovation, and success await!
What we’ll cover:
Understanding the Freelance Landscape:
Overview of the freelance market and opportunities in various industries, including marketing.
Identifying the benefits and challenges of freelancing compared to traditional employment.
Building Your Brand and Portfolio:
Crafting a compelling personal brand that showcases your skills, expertise, and unique value proposition.
Tips for creating a standout portfolio that highlights your best work and resonates with potential clients.
Finding Your Niche and Target Audience:
Identifying your niche within the marketing industry and understanding the needs of your target audience.
Setting Your Rates and Negotiating Contracts:
Determining your freelance rates based on factors such as experience, expertise, and market demand.
Techniques for negotiating contracts, setting expectations, and establishing mutually beneficial agreements with clients.
Managing Finances and Legal Considerations:
Understanding the financial aspects of freelancing, including budgeting, invoicing, and tax obligations.
Overview of legal considerations such as contracts, intellectual property rights, and liability insurance for freelancers.
Building a Sustainable Freelance Business:
Developing a business plan and long-term strategy for your freelance career.
Tips for managing your time effectively, staying organized, and maintaining a healthy work-life balance as a freelancer.
About your host:
Peta Ellis | CEO
Peta is a Human Transformation Architect, a change navigator, and a community leader in the Entrepreneurial landscape, bringing over 20 years of experience in Business, Entrepreneurship, Technology, Marketing, Communications, and Media Relations. She is dedicated to unlocking potential, building resilience, and fostering innovation through programs, coaching, training, and leading by example. Peta has served as an Entrepreneur In Residence at the Queensland University of Technology (QUT).
Peta is a change maker and community leader in the Entrepreneurial landscape, boasting over two decades of experience in Business, Entrepreneurship, Marketing, and Communications. She launched and successfully exited four ventures before her 30s. As the foundation CEO of leading Innovation hub River City Labs from 2012-2017, Peta steered the organisation through rapid growth, culminating in its acquisition by the National Industry Association for ICT, The Australian Computer Society. This involved managing a national expansion in 2018/19 into NSW and Victoria.
www.everydayentrepreneur365.com.au