Ashton Tuckerman
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Ashton Tuckerman has a passion for growing brands through creative storytelling. Before joining Queensland-grown startup Gathar as their first CMO, Ashton worked both in-house and agency-side for global game changers (Flight Centre), industry disrupters (Youfoodz), and award-winning agencies (Red Havas), and has been known to side-gig as a travel writer and restaurant reviewer. More than anything, Ashton loves helping people find their ‘why’, making the work week feel less like a bunch of Mondays strung together.
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Transcript
Danielle (Scrunch) (00:10):
Alright, well let's do it. Let's get started. Ashton, thank you for being with us today on the Scrunch Influencer Marketing Show. We have known each other for years now across different brands and, and companies. So I'm super excited to have you on the show to chat about your influencer marketing experience. So to thank you. Yeah, of course. So to get everyone started, do you want to maybe give a bit of a, a quick career journey as to your experience with influencer marketing and how you've kind of gotten to where you are today? Yeah,
Ashton Tuckerman (00:43):
Absolutely. Oh my gosh. Ca casting my mind back. So we really have met each other for a long time, since, you know, the kinda Brisbane Threads Day that's not, that's, oh
Danielle (Scrunch) (00:52):
My God, I can't believe it was a little long ago.
Ashton Tuckerman (00:55):
<Laugh> Wild. Absolutely crazy. Yeah, so my career journey and the relationship with influencer marketing have always sort of gone hand in hand. So I'd say the first foray into that would've been when I was at Flight Center. So I was at Flight Center for about five, five years or so. I worked in the marketing team, and at the time, influencer marketing was really just kicking off. It was quite a new thing. Instagram had only sort of been around for, you know, in a, in a meaningful way for a couple of years. Mm-Hmm. So, you know, it was travel marketing and it was, yeah. We had these amazing influencers. I, I sort of think back and we worked with, you know, gypsy last and Elsa's Wholesome Life and Hello Emily. And Wow. You know, just I, I still sort of think about them
Danielle (Scrunch) (01:38):
Like heyday of influence
Ashton Tuckerman (01:40):
Marketing. Wow. Absolutely. It was back in the day and those guys were, they were big then. Mm-Hmm. But it was still, it was still really new but working with all these amazing travel photographers and travel bloggers and so that was a really huge part of what we were doing to create content. And the content was to fill sort of our socials and to create blogs off and to go into our print magazines as well. So it was a really quite holistic approach at the time, which was really cool. And then I moved on to Foods, which was you know, a real highlight of my career. I, that was my first taste of food tech startup. And I'm back there again in the food tech startup world, so we can, you know, talk about that full circle. But Youth Foods had a lot of early success with influencer marketing.
(02:29):
Mm-Hmm. <affirmative> a lot of sort of health, wellness, fitness, you know, moms, busy moms. There was just so much, so many different sort of customer personas that we could sort of connect with through youth foods. And we did it very early on as a brand in sort of the first couple of years of the journey. And it was a really big part of our, our strategy sort of ongoing. It was a, it was definitely an always on approach for us there. Just, you know, constantly activating the brand on, on social and getting that network effect going. And then I moved into Agency land for a couple of years. So still got to do some influencer marketing through that as well. It sort of, you know, follows me wherever I go. Yeah. <laugh>, I've definitely
Danielle (Scrunch) (03:11):
Full size of
Ashton Tuckerman (03:12):
It. Yeah. That's it. And I'm definitely a holistic marketer, so, you know, an integrated approaches is always is always my game. But even in agency we did PR and social sort of combined. So even though we were quite niche, we still did have that influencer marketing kind of approach to it. Got to do a really interesting campaign there as well to open up a, create a new wine trail through Queensland White country and really sort of that was Oh, cool. Yeah, off the back of a government grant and really sort of helped them, you know, shine the spotlight on Queensland Wine, which is you know, a very lesser known wine region as far as Australian wine, growing ghosts. That was a really interesting campaign and quite, quite a large one. And ended up getting nominated for a Golden Target award, which was one of the wow PR industries, procedures awards, which is very cool.
(04:02):
And now here I am at Gather. So Gather is I, I've been here for just over a year in startup terms. That's probably three years. It feels like that's, it feels like three lifetimes basically. But the easiest way to describe what we do is we're sort of the Airbnb of dinner parties. So you wanna have a get together, you just tell us where, when, what kind of menu you want, and we pick you the perfect chef and take care of everything, start to finish to have an amazing dining experience wherever you are. So that's obviously a very shareable, very experiential product and lends itself really nicely to, to working with ambassadors and influencers. We did a little bit of it last year. You know, working with those startup budgets is always fun and trying to really squeeze them during covid, which was a, a tough time for us as well. That has sort of meant that we probably haven't played in the space space as much as we'd like. But the exciting news is that we're launching in the US in just a few, few short months. So. Cool. It's just around the corner. And again, yeah, the influencer and ambassador kind of aspect of our marketing strategy is definitely in the forefront for us in LA in particular. Cause we really wanna tap into those networks.
Danielle (Scrunch) (05:15):
Yeah, and it's interesting, I mean, just sort of thinking about that, cuz I've seen the news coverage about the US launch so you've even partnered, it's Curtis Stone, isn't it? It's,
Ashton Tuckerman (05:25):
Yeah,
Danielle (Scrunch) (05:26):
And I think that's interesting too because I guess he's an influencer when you think about it. There's a, a chef and he is sort of an expert rather than you're a traditional influencer but certainly has quite a large social following, quite a large presence. So actually partnering with someone like that for the launch is an interesting approach and almost influencer marketing in itself.
Ashton Tuckerman (05:47):
Yeah. You're so right. And that's a big big reason why we're sort of partnering with Curtis. Super excited that he's come on board as our US co-founder. So, you know, it's through the support of him and through that partnership that we're actually able to bring, gather to the states. So that's super exciting. But that's been a relationship that's been many, many, many months in the making. And the big thing for us was we always wanted to partner with somebody like Curtis who has that network effect. Not only is he surrounded by a team of industry experts who can sort of help us with our go-to-market strategy, you know bring chefs on board for us, help us develop our menus for the US market and LA specific market. But yeah, obviously he's got a huge social following. Mm-Hmm. <affirmative>, he's well loved and well respected in Australia and in the US as well. You know, he's just, he, he's got his restaurants, he's got his cookware line. He's on the Kohl side, he's on Master Chef, you know, he's, he's doing, he's, he's one, you know, he's role mm-hmm. <Affirmative>, he's an influencer. I'm easily influenced by him. I know that <laugh> Oh,
Danielle (Scrunch) (06:50):
Me too. Yes. <laugh>, right.
(06:52):
Oh, that's awesome. So, and I find it interesting too as you kind of took us through your journey and in the different brands and agency world you always talked about it being integrated, and I love that because, you know, we're talking all the way back in the Flight center days when influencer marketing was kind of quite new. You were already thinking about it that way. You were already thinking about what channels it was going into and how to integrate influencer marketing into a holistic marketing strategy. And I think that even today, some people haven't quite got there yet. You know, some people still put influencers in one bucket and they don't think about how it's going to kind of be in their marketing ecosystem. Can you talk to why you take that approach?
Ashton Tuckerman (07:36):
Yeah, absolutely. I mean, that's, for me, everything has to connect into everything else. And my short time in agency really made me realize that I love being in-house. I love seeing the whole picture. I need to see all of it and how it connects because a customer journey is about all of those touchpoints. So I feel like sometimes when you're only looking at one channel or one campaign or one thing in isolation, you're not really, that's, that's not a true reflection of what your customer is seeing and the journey that they're going on. So for me, you have to see, you have to see all of it, and you have to understand how it connects to each other. And if I'm the customer, what am I seeing over here on social? And then what am I seeing on, you know, TV or in, in emails or in store or on packaging? It's the whole thing. So as far as, you know, why that was always a big consideration for me personally content production is, is probably the biggest one. I've always believed that. It's probably twofold to be honest, but content production is, is a really big one. When you have something like travel and you sort of rely on maybe stock images or, you know Yeah. Customer holiday photos. And even for us now with Gather, you know, it's, it's really difficult for us to say, oh, hey, can we send along a photographer to your
Danielle (Scrunch) (08:49):
<Laugh>
Ashton Tuckerman (08:49):
To your private, private dinner party, or your wedding? You know, it's like, it's, it's, it's not really, really a very natural thing for us to sort of insert our marketing selves into people's gatherings. So for me, it's about creating that content for us to leverage then the content that sort of connects to that audience and kind of makes them take action. But when I say two twofold, it's, you know, it's the content production, but I've always believed that there's no greater marketing than word of mouth. Yeah. And that trusted referral is, that's exactly what influencer marketing should be. And it's sort of been a bit co-opted and it's, you know, it's a bit broad and it, people have done some crazy stuff sort of along the way, but when you sort of think back of, I always say ambassadors like, these are your brand ambassadors and you should be working with them because you want them to sort of represent your brand. And that has been around as long as marketing has, having somebody saying like, oh yeah, I, you know, I drink this, or I trust this or I bought this car. You know, that's, that's exactly in essence what true influencer marketing should be about.
Danielle (Scrunch) (09:58):
Yeah. And I actually love the word ambassador and I, I find it really interesting at the moment where sort of moving away from the word influencer and towards creator. But I actually like ambassador as well because I think that that's, it helps people make the connection that it's not just a transaction. You do actually need to build relationships with influencers, creators, ambassadors, whatever you wanna call them. Yeah. because if you think of them as an ambassador, you're more likely to invest in that relationship and help them and empower them and give them the tools so that they can go on to talk about your brand even after the sponsored post or the the
Ashton Tuckerman (10:35):
Things. Absolutely. Yeah. That's right. And you know, I sort of look at it in terms of a gathering. And so if you are having, you know, a beautiful dinner party with you and sort of, you know, eight of your closest friends, then you then are the influencer because you've invited them, Ian, and you've said, Hey, I'm, you gather and I've booked this amazing chef and you know, we're all gonna share this experience together. You suddenly have become the brand ambassador, you know, you are representing us. And that's, you know, that's a very organic way of doing it. But we have found, you know, the best bookings come from other guests at gatherings or people who recommended it to their friends or their colleagues, or, you know, what did you do on the weekend? Oh, hi, this amazing private chef. Like, come and do an intimate dining experience at my own house or at my Airbnb.
(11:19):
So I think that that's, that's kind of the, the feeling that we want to replicate when we do work with those creators. Mm-Hmm. We want, we want the content, we want the creator, you know, kind of aspect to it. But we, like you said, we really want someone who after the campaign is, you know, kind of all the deliverables are met and the agreements, you know, done and dusted. It's like, we want them to come back to us and maybe even book another one or tell their friends about us. We want that relationship to kind of go much further than just what's in the contract.
Danielle (Scrunch) (11:51):
Yeah. And I, I love that idea as well that you know, the word of mouth advertising a aspect to it where it's like, you know, we talk about influencers and it's like, well, an influencer doesn't have to be a social media influencer. You know, your customers are your influencers if you treat them right. But I love that idea of then, so word of mouth is yes, essentially the customer tells their friend that's kind of a one-to-one the influencer. It should be the exact same idea. It's just that it's one to 10,000 or a hundred thousand depending on how many followers that they actually have. So obviously you've done a whole rough things. You've done travel, you've done food, you've done agency life. What's been your, I don't know, your most favorite campaign to work on? Like, have you worked on something that's kind of super interesting or it performed really well or, you know, you just had an amazing experience with a creative anything spring to mind?
Ashton Tuckerman (12:48):
I mean, we did so many amazing campaigns at Foods. You know, when we were doing certain menu launches, we'd really go all out for our winter menu launch, cuz that was kind of big, big season for us. And, you know, there was probably the first winter that I was there, we did this, you know, we had this huge TV ad and it was this kind of Willy Wonker theme and it was so experiential and I always loved that we had the product was, you know, readymade meals and the meal's good. I still get the meals, you know, it's like that's, you know, I'm still, I'm still in bad customer Yeah, exactly. Years after I've left. But, you know, to kind of reflect that epic TV, Willie Wonker Golden Ticket sort of moment, we actually worked with a, you know, a good handful of influencers.
(13:33):
I can't even remember how many there were, let's say there were like between 20 and 30 and we went and for their orders, we put this special gold wrap around the box and we really made it so that the unboxing that's so cool was, you know, it was really reflective of, of that campaign and this kind of like taking your taste buds into this kind of world of imagination. And it was just, it was just really cool. And it was, it was kind of like, you know, here's a pretty simple product. Yep. Ready? My meals in a food and a container. Awesome. But we just leveled it up so much. Like it was, yeah, it was just really, it was really cool. And I remember at the time, you know, our social feed and all of our tag photos just being flooded with this gold, you know, it was so, it was so gold and it was right in your face.
(14:14):
And as you sort of went through, you could really see on our channels how every season visually shifted. And it was reflected from what we did internally as a brand and all of our campaigns, but that was reflected through all of our user-generated content from our customers and from our ambassadors and stuff as well. So that was, that was super cool. But I do have another example actually from last year. Mm. So at, at Gather we worked with drew Davies, he is a principal agent at place in Ascot, I'm pretty sure in, in real estate. And we arranged for him to, to have a lovely, lovely gathering. And we sent chef Ellie along who is a master chef alumni. So really kind of Oh,
Danielle (Scrunch) (14:57):
Cool.
Ashton Tuckerman (14:58):
You know, beautiful, beautiful kind of synergy there. And you know, drew had a great time and he created some beautiful content for us. He did, you know, a reel that just kind of went really well and we actually got bookings off the back of it. And to be able to sort of, you know, get ROI down to that kind of level, not just how much, you know, the traffic that visited, that's great. You know, the click through the engagement, maybe even the lead generation, that's great. But we were actually able to measure paid bookings, so wow. Dollars dollars back into the business based on that campaign with Drew. And I just thought that was super cool. And that sort of has also unlocked conversations for us to talk to Drew and talk to Place and other real estate agents about how Gather can, you know, come into their world as well and support them through open houses and, you know, the IP showings and client dinners. And so those conversations are ongoing, but you know, to go back to what we were saying before, the relationship extends beyond the campaign. The campaign doesn't really have a, you know, it doesn't really have a used by date. It's, it's the start of a relationship and I would, you know, definitely happily work with Drew again and kind of, you know, continue that relationship. So that's, for me, that's just the perfect example of how one campaign can have so much impact.
Danielle (Scrunch) (16:18):
Yeah. And I love, so there's kind of two things you really hit on there. You know, the first one is experience. So, you know, making sure that when you send something to an influencer, so you gave the idea of oh, sorry, the example of integrating, so the TV ad with the Gold Wrap on the delivery boxes so that it was highly visual and they created a lot of content and it was really recognizable. You know that's something interesting that I, I find too, people sort of, sometimes I'll just send a product and not really give it much thought. Yeah. And I just go, oh my God, you are missing out on so many extra opportunities over and above that one post they're supposed to be delivering if you kind of surprise and delight them. Mm-Hmm. Do you think that that experience and going above and the beyond is, is sort of critical when it comes to an influencer campaign?
Ashton Tuckerman (17:07):
Yeah, a hundred percent. And it's, you know, the worst surprise and delight. That was actually a huge thing that we did at Foods. You know, even in our early days, early customers would know, you know, it's much easier to do it on a smaller scale, but you know, you used to get little treats in your foods boxes and they'd be, you know, for Valentine's Day and little surprises and they still do it. You know, some of the girls are <laugh> again, still ambassador, you know, some of the girls in the office, I've got them to start ordering and they've got little treats in their first order. So the surprise and delight aspect always, you know, people always remember you going above and beyond for them, even if the experience is only okay, even if it's just nice, you know, if it's just food in a container or a chef coming and preparing a nice meal for you and you're like, yeah, that was nice. It was, it was good, it was nice. Mm-Hmm. <affirmative>. But if you add that little extra element or people feel like you've gone to the effort to go, oh wow, like, I feel really special and really thought of and really taken care of me. It's just, it's just the, the effort that's all. It's all anybody really wants out of a transaction or a relationship, isn't it? It's like you just want to know that somebody is, is sort of reciprocating and putting in the effort on their end as well.
Danielle (Scrunch) (18:17):
Yeah. And, and like, you know, I guess this is kind of the common theme for the chat today, that building of a relationship, and it's kind of like, part of that is that going above and beyond, it's kind of going, yes, I know I'm paying you for X, Y, Z, but we love what you do and we really want you to be a friend of the brand and we blah, blah, blah, blah, blah. So we've done this little thing extra for you. And Yeah, I think you can call attention to it as well. Yeah,
Ashton Tuckerman (18:42):
Absolutely. Yeah, you can, it's fine. It's like, it's, you're not trying to hide it from anybody. It's like, yeah, hey, I hope you love it. You know, it's like if you are working for the brand and you know, you should be sort of excited and passionate about your brand, you want that to sort of come across to anybody else working for you as well. And so, you know, at Gather one of our core values is five star experiences. I see. And that means, that means everything from, you know, the interactions that the team are having on the phone to, you know, the kind of interactions on social. And obviously, you know, on, on the day of the gathering, you know, that that experience with the chef and the cooking and the serving and the interaction with the chef and leaving the kitchen spotless. So from sort of inquiry through to repeat purchase. Yes. it's, it's that five star experience and that's what, you know, that really underpins absolutely everything we do. And it's the same whether, you know, we're working with an ambassador, a friend of the brand, or whether we are, you know, creating your, you know, your normal weekday beautiful gathering. It's like that five star experience needs to happen for everybody. Yeah.
Danielle (Scrunch) (19:48):
No, that's amazing. And in your second example when you were talking about working with Drew at Place Estate Agents you mentioned ROI <laugh>, and that's, that's a huge question that we get, but I know from, you know, we've worked together around influencers for quite a while, and I know back at Youth Foods, you guys were so diligent about tracking and measuring and testing different types of influencers. And you know, you've mentioned that again at Gather. How important is that? I know like people have so many different strategies, can you track it? Is ROI real in influencer marketing?
Ashton Tuckerman (20:25):
I mean, it really probably depends on your brand and your brand goals. I think sometimes about, you know, someone like Nike and it's like, are they really tracking, like, you know, <laugh> every single, you know, every single person that they send a free pair of shoes to, it's like, look, probably not because they're at the stage where they're brand awareness, they can dedicate a certain percentage of the budget and they're like, this is just brand awareness. We, you know, know, we know that if we put a certain amount out there, it's gonna come back to us. It's just important to remain top of mind and competitive. So you know, unless you're sort of the Nikes of the world, the Nikes of the Cokes or the, you know, Googles of the world I think that y you can really bring it down a level. And look, it's really challenging I think when you are a small business, when you are a marketing team of one, hello, that would be me, <laugh>.
(21:11):
When you're working with startup budgets, you know, these, these things kind of mean that every dollar you put in, you need to guarantee, you know, that you are at least getting a dollar or, you know, $4 back. It, it has to sort of be there to be worth your while because, you know, you don't have sort of unlimited funds and you can't sort of, you don't have that freedom to test and learn. So I'd say at the very base level, the first thing is you, you need to set the goal. It's like, what is it? Do you just want to reach people that you otherwise wouldn't have been able to reach? Do you want those people to come to your website? Do you want those people to sign up and give you their details for an email newsletter or for some kind of lead generation?
(21:50):
Or do you actually want them to make a purchase and you wanna see that transaction at the end? And there's so, there's so many tools that make it so easy to track things these days. You know, link, link Tree, if you, if you don't use the free version, you spend, you know, $20 a month or whatever it is, like Link Tre has analytics and stuff built right into it so you can track your links and I think that's it. Just get, get really friendly and familiar with, with how you, how you track those goals. Mm-Hmm. And it, it has to, it has to mean something because for me, and you know, I sort of harp on about this all the time, but how do you know if you have achieved success if you never knew what success looked like if you didn't define that in the first place?
Danielle (Scrunch) (22:33):
And that's, I think that's just a great point about marketing strategies in general, right? You know, people sort of say influencers, where do I start? Do I just find the Kim Kardashian of the world or do I just find a whole bunch of small people? And it's like, well, you kind of have to think about what you wanna achieve first,
Ashton Tuckerman (22:50):
You know? Absolutely. Because we did a couple of different ones last year as well and you know, we did a big macro influencer and we did yeah, we, we've done, you know, some, some smaller scale ones as well and they both, they both have different results. You know, for us, the big macro influencer definitely helped us grow the community. That was great. But the smaller, you know, more sort of, not even micro influencer, they're, they're kind of somewhere in the middle, you know, that actually sort of resulted in, in website traffic. So I think when you think about the people that you sort of follow and, you know, if you're seeing Kim Kardashian promoting a product that's not skims, you know, are you, are you really going to click on it or are you just gonna think, oh, Kim Kardashian is sponsoring this product? Whereas if you see somebody local to you, somebody in Brisbane or you know, in in Perth or Sydney and somebody that you follow, you know that they go to the same cafes as you, you know, that they sort of, they like look yoga like you and you see them kind of share something, your actions gonna be really different. So the trust level and the referral, the sort of action that you take based on that individual person is really gonna change.
Danielle (Scrunch) (24:04):
Yeah, absolutely. Alright, so my last one for you before we wrap. Having been around you know, startup brands and, you know, all layers of influencer marketing and different budget levels, if you, so a lot of people dialing in to the influencer marketing show are just kind of starting out on the influencer journey. Would you have any tips for a small business or a small brand who's literally just starting to dip their toe in the water with influencers and any advice you could give them to kind of get started?
Ashton Tuckerman (24:40):
Yeah, it's like, it's super hard and you just like, how do you know what works? If you don't know what works? That's a really big thing. So I think, again, sort of getting familiar with your data, you know, just use Google Analytics, see where your traffic's coming from. If you have a bunch of people coming from email, email's obviously a great thing for you. And if you would like to, you know, do some influencer marketing, maybe you can sort of work in that email aspect. Maybe you want more people to sign up to your newsletter because you know that email's a really great channel for you. But in terms of, you know, where do I start? How much money should I spend? This is literally just what I kind of go in and approach things as. And because, you know, how long is peer string, literally, where do you start when you've got a hundred different things you could possibly do?
(25:27):
Use the old 80 20 rule. So 80% of your budget dedicated to the activities and the tactics that you know, are gonna give you some good roi. It's like, I know email is really good. I know paid search is really good, so yep. You know, 80% of the budget, the majority is kind of guaranteed, you know, that that's gonna work for me. That 20% at least use that to try. That's your test and learn budget. It might be, you know, one quarter you might say, all right, my little 20% of my testing budget this month, I'm going to do an influencer campaign. I'm going to, you know, I'm gonna use scrunch and I'm gonna find the right people that actually really kind of align with my brand and I'm gonna give it a go. Maybe next quarter you don't do that. Maybe that 20% goes towards testing something else like Pinterest or you know, something completely different.
(26:15):
And then maybe the next quarter you go back to influencer marketing and you say, okay, those people that I worked with, you know, the person in this vertical, the person in the beauty space, yeah, that really seemed to connect with their audience, but this kind of, you know, the health and fitness wellness kind of warrior that didn't really have the same results. So maybe I'll, you know, work with more people in, in, in the beauty of vertical. So I think the old 80 20, just start with 20% of your budget and just, just give it a go. And you, you can't, you can't rule it out because you don't know what's gonna work and what's not gonna work and at least give things more than one try. So, you know, give it a try. If you feel like it's flown a bit flat, just take the learnings and give it a little bit of space and, and try and try again. Because consumer habits change, the landscape changes, you know, social is changing every day. It's like, you know, just because something didn't work once, it could be something in the market. You know, it's covid has turned consumer habits <laugh>, like topsy derby. So don't, don't rule it out just because it didn't work once at least. You just need to dedicate a little bit of resource and a little bit of time and space to, to being really sure about what works for your brand.
Danielle (Scrunch) (27:27):
Yeah, and I love that. I love the idea of testing different influences inside that testing budget as well. So, you know, you kind of said, you know, take a step back and look at, okay, we tried these types of influences, which ones went well, which ones didn't go well, and what was it about them? Was it they were in a different vertical or did they do a different type of post or a different call to action? I think getting down to that level of detail really helps you nail which influences work for you and which don't or, or if even influencer marketing works for you at all.
Ashton Tuckerman (27:57):
Yeah, absolutely. For me, you know, the heart of good marketing has just been curious. It's like, why, you know, if something fails spectacularly, why did, why didn't that work? You know? Yeah. It's like, what was it? Why, why didn't it work? So being curious and interrogating things and not just saying, oh, well that didn't work. We're not gonna try that again. Actually kind of stepping back and yeah, just having, having that curious mindset to, to kind of dig into things and, and want to know why something worked or why something didn't work. I think that's, you know, that's how you unlock the thing that does work. And once you go on that journey and, you know, fail, fail, fail, succeed. Once you unlock that, then it's, you know, it's just the sky's the limit from there. But you obviously need to, you need to give it a go and you need to find those great unlocks first. You can't know if you don't go
Danielle (Scrunch) (28:49):
<Laugh> <laugh>. I love that. Well, on that note, thank you so much for spending your time with the Scrunch community. I know that anyone listening in will have gotten some kind of nugget of wisdom, so I really appreciate your time and experience.
Ashton Tuckerman (29:04):
Anytime. Always a friend of Scrunch!
