2022 Retail Calendar and Influencer Marketing Timing
The best marketers capitalise on key retail and holiday dates. Ensuring their content, products and promotions are aligned with their consumers and the market. And they plan in advance.
Review upcoming dates in advance monthly or quarterly to make sure each of your teams understand what campaigns you will be rolling out and key timing.
When it comes to Influencer Marketing, it’s helpful to allow 2 weeks for the planning, research and outreach stages of a campaign. Additionally, Influencers need time to be briefed and to create content so build in at least 2 weeks into your timeline for influencers content creation.
With that in mind, giving yourself at least 4 weeks from campaign planning to an Influencer’s post going live will help take the stress out of running a campaign.
If you’re following us on LinkedIn and Instagram look at for little date reminders, but we also recommend marking the important ones to your brand in your calendars now!
January
1st January – New Year’s Day
1st – 31st January – Dry January
1st – 31st January – Ginuary
1st – 31st January – Veganuary
6th January – National Shortbread Day
17th January – Blue Monday
25th January – Burns Night
26th January – Australia Day
27th January – Chocolate Cake Day
February
1st February – Chinese New Year (Year of the Tiger)
1st – 28th February – LGBT History Month
4th February – World Cancer Day
5th February – World Nutella Day
6th February – Yorkshire Pudding Day
9th February – National Pizza Day
14th February – Valentine’s Day
17th February – Random Act of Kindness Day
20th February – Love Your Pet Day
March
1st March – Shrove Tuesday
1st March – St David’s Day
1st March – Pancake Day
2nd March – Ash Wednesday
3rd March – World Book Day
8th March – International Women’s Day
10th March – Popcorn Lovers Day
13th March – BAFTA’s
17th March – St Patrick’s Day
20th March – First Day of Spring
25th March – International Waffle Day
27th March – Mother’s Day
27th March – BST starts
April
1st April – April Fool’s Day
3rd April – Ramadan Start
10th April – Siblings Day
11th April – National Pet Day
15th April – Good Friday
17th April – Easter Sunday
18th April – Easter Monday
19th April – Bicycle Day
21st April – National Tea Day
22nd April – Earth Day
23rd April – St George’s Day
May
1st May – End of Ramadan
1st May – Labour Day (UK)
2nd May – Early May Bank Holiday
4th May – Star Wars Day
11th May – National Eat What You Want Day
13th May – World Cocktail Day
16th May – International Day of Light
17th May – World Baking Day
20th May – World Bee Day
29th May – National Biscuit Day
31st May – Spring Bank Holiday
June
1st June – Global Day of Parents
1st June – 30th – Pride Month
2nd June – Spring Bank Holiday
3rd June – Platinum Jubilee Bank Holiday
11th June – World Gin Day
15th June – National Beer Day (UK)
19th June – Father’s Day
21st June – International Day of Yoga
21st June – Summer Solstice
21st June – Beginning of Summer
22nd – 26th June – Glastonbury Festival
25th June – Midsummer’s Day
27th June – Wimbledon Starts (ends 10th July)
July
4th July – American Independence Day
7th July – World Chocolate Day
17th July – World Emoji Day
25th July – School Holidays (differs per school)
26th July – Back to School (ends early September)
30th July – Islamic New Year
30th July – International Day of Friendship
31st July – National Avocado Day
August
1st August – Summer Bank Holiday (Scotland)
5th August – International Beer Day
8th August – International Cat Day
9th August – Book Lovers Day
19th August – World Photography Day
25th August – National Burger Day
26th August – National Dog Day
29th August – Summer Bank Holiday
September
1st September – Autumn Begins
5th September – Back to School (differs per school)
6th September – Labour Day (US)
6th September – Read a Book Day
12th September – National Chocolate Milkshake Day
16th September – World Guacamole Day
27th September – World Tourism Day
October
1st – 31st October – Black History Month (UK)
1st – 31st October – Breast Cancer Awareness Month
1st – 31st October – Go Sober for October (Stopober)
1st October – International Coffee Day
1st October – World Vegetarian Day
10th October – World Mental Health Day
16th October – World Food Day
22nd October – National Nut Day
25th October – World Pasta Day
26th October – National Pumpkin Day
29th October – National Cat Day
30th October – BST ends
31st October – Halloween
November
1st – 30th November – Movember (Men’s Health Awareness Month)
1st November – World Vegan Day
5th November – Guy Fawkes Night
11th November – Remembrance Day
13th November – Remembrance Sunday
25th November – Black Friday
28th – November – Cyber Monday
30th November – St Andrew’s Day
December
4th December – National Cookie Day
14th December – Christmas Jumper Day
21st December – Winter Solstice
25th December – Christmas Day
26th December – Boxing Day
28th December – Bank Holiday
31st December – New Year’s Eve
