Over the last decade we’ve penned MANY an article about the trends in Influencer Marketing… what to do… what not to do… what’s changed over the years and what we are seeing in the moment as we manage campaigns for our brand and agency clients.

It’s only the end of Q1 in 2024 and already there’s a BIG ONE we need to discuss.

Jeff Bezos (founder & CEO of Amazon) most famously said:

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

To compete online in 2023, brands need to start adopting a Creator mindset.

Did you know that more than 95 million posts are shared on Instagram every day?

And that’s just one channel. These posts are all competing for consumer attention.

OK, I’m going to be honest with you for a quick second. Building followers is not easy. It’s not easy if you are a Creator, or even if you are a brand.

But there are several things you can do to grow that are well within your control.

They just take a little, consistent effort. OK, a lot of consistent effort.

But if it’s your business, then it’s worth it, right?!

I know what you’re thinking. When did this happen? LOL. Us too.

At some point in the last couple of years, through the madness we all experienced, we stopped calling them Influencers and started calling them creators. And we started talking about The Creator Economy.

As Influencers rise in popularity as an important marketing channel for brands, they are also becoming more and more savvy as they realise they are actually business owners.

This new development and creativity amongst the Influencer community opens up new opportunities for brands to collaborate in a more integrated and authentic way.

In 2021, all we heard about was TikTok! Everyone wanted to know if their brand should have a presence on the platform, whether it was safe AND what the deal was with TikTok Influencers. Here's the low down.

We often get asked how service-based businesses can utilise influencers. And like always, we always fall back to thinking about your customer.

The best marketers capitalise on key retail and holiday dates. Ensuring their content, products and promotions are aligned with their consumers and the market. And they plan in advance.

From a digital marketing point of view, brand safety is a set of actions designed to safeguard a brand from being associated with harmful, questionable or off-brand content when advertising online.

With the extraordinary popularity of Influencer Marketing in the consumer marketing space, it’s no wonder that B2B marketers are taking notice and starting to leverage the strategy for themselves.

If you’ve read any of the Scrunch blog articles, you won’t be surprised to know that the Influencer Marketing industry is completely unregulated.

To help demystify who’s who in the Influencer zoo, we’ve broken down the 5 different types of Influencers.

With the explosion of Influencer Marketing over the last few years many brands have asked the question, are they too late? Is it too expensive and difficult to ‘get in’ to Influencer Marketing and really drive impact for your brand’s growth?

Expert Influencers are exactly what you think they are. Experts.

What is best when it comes to influencer relationships and collaborating?

For some influencer marketing can seem a bit risky. We explain how to achieve your goals

Trust us, you don't want to invest in this!

Reaching out to influencers and not getting the response you hoped for or nothing at all? Here's some advice that can help you up your outreach game

If you're a brand, a marketer or an influencer, you need to stay on top of the industry lingo!