Can you make a living being a creator?
Yep. In fact, there’s never been a better time to be a Creator. Even if you are starting from scratch today.
A lot of people interested in becoming influencers/creators look at individuals who’ve been on socials for a long time that have amassed hundreds of thousands of followers and think that that’s what they need to achieve FIRST, before they can start actually making money as a creator.
And it’s just not true. It’s a myth built on the outdated model that you need brand sponsorships to support yourself as a creator.
Now, don’t get me wrong, sponsored posts are still a fantastic way to monetise, however they are not the only way, and they do rely somewhat on your follower numbers.
So for the purposes of this post, we’re going to set sponsored posts to the side and talk about a new way to think about your creator business.
This philosophy is built on the thesis by Kevin Kelly: 1000 true fans.
And when it comes down to it, this is a fundamental shift for creators to start thinking of themselves as micro businesses. Rather than influencers-for-hire.
When you shift your mindset to creator CEO, your concern shifts to:
What audience am I trying to serve?
What can I sell to serve this group even more?
And when you make this pivotal mindset shift, the following things start to happen:
You start to change your content to focus on providing value.
You change your content to focus on educating.
Your mind starts to brainstorm what products/services this audience needs to solve their problems.
Now that you’ve shifted your thinking to service and product solutions, the possibility of what your income (read: business revenue) could grow to opens up.
And this is where the 1000 true fans philosophy comes in.
For a lot of people, an income of $100,000 is a dream. Especially one that they create themselves, not working in a corporate job they hate.
And when you think about 1000 true fans, this is a reality for you.
Think about it like this.
A true fan is someone that will buy what you are selling, every time you launch a new product/service.
If you create a product worth $100 and sell it to 1000 people, that’s an income of $100,000.
Better yet:
If you create a product worth $1000 and sell it to 100 people, that’s an income of $100,000.
These aren’t big numbers. And don’t require 1 Million followers to achieve.
What it does require, is for you to get started.
Or if you’ve already set out on your creator journey, you can use this new framework to design the future of your creator business.
Want to see it in action?
Here are some of our favourite creators who offer products or services that are not sponsored posts.
Elisha Casagrande - Feel Beel Look @feelbelook
Elisha supports women to feel fantastic about themselves through proper nutrition, wellbeing and style advice.
Her business module is a monthly subscription to get access to her community.
Meghan McTavish - @meghanloneragan
Meghan is a copywriter and comms strategist.
Her business model is a services model, offering a price per blog article or copywriting packages.
Kelly - @skinqueeen
Kelly is a certified, and successful skin therapist that supports other skin therapists to build their businesses.
Her business model is offering courses, community and 1:1 coaching.
Three completely different industries and business models, all successful creators.
Want to know what it’s like to have a Chief-Creator Officer on your team? Get daily insights and support from a team who’s been in it for over 10 years and a community of Creators all creating businesses that support the life of their dreams.
