How much should you pay an Influencer?
If you’ve read any of the Scrunch blog articles, you won’t be surprised to know that the Influencer Marketing industry is completely unregulated. Which means one of the big questions marketers have is, how much should I be paying an Influencer?
Influencers usually price based on the number of followers they have, the channel they are posting on AND any extras you might require…like exclusivity and commercial usage.
Unfortunately there is no hard and fast rule, however we have created a pricing table that should help fill in some of the blanks.
The Scrunch campaigns team went out and surveyed over 1000 influencers across each channel and each market globally. We’ve crunched the numbers and created a cheat sheet you can have on hand when speaking with your influencers.
This guide has been integrated into the Scrunch platform, so you have a cost estimate against each influencer you look up… but here’s a PDF freebie for you in case you don’t have a Scrunch subscription!
As a general rule of thumb you should be budgeting (per influencer)...
Power Influencers - $25,000+
Macro Influencers - $10,000+
Micro Influencers - $1000+
Nano Influencers - $100+
Celebrities or Experts - Price on application.
👉 **Download the free PDF here. ** 👈
Where can I find Influencer costs on Scrunch?
Simply search for any Influencer and look at the 'Estimated cost per post' column. Easy peasy.
