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data studies YouTube influencers have an AI audience: What millions of citation events reveal about influencer sponsorships
takes Don’t measure AI search like it's 2016 (do this instead)
takes Why share of voice in AI search is table stakes, not a strategy
product Introducing Site Optimization: Your always-on, page-by-page action plan for winning AI search
takes The AI content treadmill is a trap (here’s how to avoid it)
data studies Surviving the clickpocalypse: What millions of search events say about AI eating the news
takes Your competitors are skipping these 4 AI search metrics (and the wins that come with them)
product New in Scrunch: Measure AI search demand and what’s behind it with Keyword Volume Estimator
product New in Scrunch: Build once and deploy everywhere with Prompt Templates
product Introducing Signals & Explorer: Automated analysis and answers on demand for AI search
data studies The AI confidence trap: Key takeaways from our 2026 AI search survey
product The next chapter for Scrunch—and the future of agent experience
