Influencer Marketing and Communications Manager - Consumer beauty

Coty

📍 London, England, United Kingdom

💻 Full-time

💰 Not provided

PURPOSE:

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. Our two divisions – Coty Consumer and Coty Luxury – build a varied portfolio of iconic global brands as well as much loved regional brands. Coty Luxury focuses on prestige fragrance, prestige cosmetics and skincare while Coty Consumer focuses on mass colour cosmetics, body care and mass fragrances with brands including Rimmel, Max Factor, Bourjois and Sally Hansen.

We are looking for a creative, talented, and passionate Influencer Marketing/PR Manager to manage a selection of cosmetics brands within the Coty Consumer Beauty division. The role will report into the Influencer Marketing and Communications Lead for mass cosmetics and skincare and will be fully responsible for all areas of consumer PR and Influencer marketing campaigns to include press and influencer liaisons, influencer content, events, and ambassadorships.

Mission And Responsibilities:

• Grow brand awareness of the cosmetics brands to targeted audiences through a creative brand communication strategy

• Promote and respect core brand values and work closely with all departments (including brand marketing, trade marketing and global teams)

• Devising effective local IM strategies with the Influencer Marketing and Communications Lead in line with UK marketing plans whilst respecting global Influencer Marketing guidelines and restrictions

• Maintain and create new effective relationships with top UK influencers and key media at the Beauty Editor/Director levels

• Managing IM budget for the relevant brands ensuring all press launches and initiatives have effective cost control and deliver high ROI

• Maintain and build strong agency contacts to identify new opportunities and strengthen brand exposure.

• Working hand in hand with the Digital Marketing team to co create both micro and macro campaigns.

• Manage stand-out local events and unforgettable brand activations, both managed in-house or with an agency.

• Selecting influencers to attend international and local IM events, negotiating high value ROI

• Ensuring regular internal IM communication with both UK and global IM teams providing updates and sharing successes/challenges

• Collate, analyse and present coverage results to local management and team meetings.

• Manage and work closely with the Student Influencer Marketing/PR Assistant

• Cultivate formal and informal brand ambassadors to maximize relevancy and improved positioning for the brand in partnership with Marketing

• Secure best-in-class coverage across target influencers to actively drive brand sales and growth

• A passion for inclusion and true pioneer for diversity with an awareness of the changing face of beauty.

• Working with marketing / digital on sponsored collaborations to assist with influencer recommendation, content and ideas
  

THE COTY IDEAL FIT

• Minimum of 4 years PR experience

• A proven background in Beauty PR and IM is essential (either in-house or agency)

• Background on working with Influencers/ambassadors/celebrities

• Experience in devising and implementing strategic plans

• Strong industry and cultural awareness

• Excellent leadership, management and communication skills

• Budget and P&L management

• Ability to work at pace and meet deadlines in a timely manner

• A flexible and professional attitude

• A team player