Digital and Influencer Marketing Coordinator

Kind

📍 New York

💻 Full-time

💰 Not provided

Who are we?

Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

What You’ll Do:

As the Digital and Influencer Marketing Coordinator, you will support KIND’s Digital, Social Media and Influencer marketing efforts. Reporting to the Associate Manager, Digital & Social Media, your primary responsibilities will be to ensure the flawless execution of key influencer campaigns and to report campaign performance to find opportunities for optimization. You will also support content calendar planning and social media community management. And this is how you will do it….

Influencer Marketing

• Manage In-House Influencer Marketing Program, including identifying and leveraging influencers for paid and earned programs

• Analyze and report on campaign results and KPIs, highlighting successes, trends and opportunities

• Work with influencers to created content for KIND owned channels in partnership with the digital producer, Associate Manager and Digital Designer

• Ensure contracted terms are executed within brand, campaign, and legal guidelines throughout the year. Stay current with best practices surrounding FTC guidelines related to influencer marketing and social media
  

Content & Community Management

• Build and manage publishing for monthly organic social media content calendar for Facebook and Instagram, executing against the overall digital content strategy and brand guidelines in partnership with Associate Manager

• Identify and engage quickly and efficiently in pop-culture/real time/trending moments, across platforms with accurate and engaging content

• Support community management using social media platforms and digital tools to monitor and engage in conversations relating to KIND in partnership with Associate Manager

• Work with Customer Service to help address and solve customer complaints, questions and other inquiries in a timely manner

• Create and maintain social media messaging matrixes with internal partners; communications, brand and legal to ensure updated messaging

You are…

• An outgoing, creative thinker with an entrepreneurial spirit

• So immersed in social media you frequently walk into lamp posts and on the front edge of what’s new

• Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

• Data and analytics driven
  

You have…

• 1-3 Years of experience

• BA/BS, English, Journalism or Marketing background preferred

• Excellent writing skills

• An ability to work efficiently in a fast-paced, ever-changing environment

• Experience in community management for a brand or media company

• Experience with social media management systems, analytics and social listening tools
  

Pluses

• Graphic design and video editing skills
  

What KIND Offers:

• Competitive salary, including a target bonus and an impressive benefits package!

• Flexible Paid Time Off. Choose what works best for you, including summer hours

• Excellent health, dental & vision insurance, with options to fit you & your family’s needs

• Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others

• Casual office dress code - feel free to wear your KIND gear

• Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher

• Training & tuition reimbursement program, because continuing to learn matters and we support your development

• A dynamic, ambitious, fun and KIND work environment

• The opportunity and responsibility to be KIND everyday
  

Covid-19 Requirements

Where permitted by applicable law, you must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S. and Canada based jobs. Proof of vaccination will be required. If you require a special accommodation, please let us know. Since we are a NYC based company, you will be asked to show proof of vaccination if you are required to enter into our NYC headquarters for an in-person interview.

EEO

At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.