Influencer Marketing Manager, Gaming/eSports
Reach Agency
📍 Los Angeles, USA | Remote
💻 Full-time
💰 Not provided
Overall:
Own the overall success of assigned campaigns with special focus on gaming and eSports with the aim of delivering above & beyond on behalf of our clients. Also able to work on non-gaming/eSports campaigns.
Manage the day-to-day workload across assigned campaigns, including delegating tasks to Coordinator(s) and ensuring team alignment.
Build client materials including but not limited to talent slides, strategy decks and campaign reports.
Stay aware of trending talent and upcoming talent within the gaming & eSports worlds, as well as actively discovering trends in the industry and on platforms.
Develop strong internal relationships with all disciplines.
Campaign Development (Talent Casting & Deal-Making):
Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting, etc
Lead talent and agent communication professionally and in a timely manner, from initial outreach to completing campaign deliverables.
Find and propose talent both internally and externally to brand clients.
Develop deal terms for talent, creative briefs, preparation of offers and contract management.
Negotiate and manage deals; ensure all contracts are accurate and all key needs are met.
Campaign Execution (Management & Reporting):
Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews.
Ensure talent posts are high quality and meet or exceed expectations.
Ensure talent is paid in a timely manner and that working with Reach is a positive experience.
Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
Keep brand partners informed every step of the way with all talent updates.
Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.
THE IDEAL CANDIDATE WILL HAVE:
Minimum of 4 years of experience in influencer marketing, including 2 years focused on gaming and/or eSports sectors
Existing influencer and talent manager relationships a plus
Ideal candidate will live and breath gaming, streaming, and/or eSports culture
Strong written and verbal communication skills
Ability to work effectively in a fast-paced environment
A passion for social media and influencer marketing, with an innate understanding of social trends and platforms
This is a full-time position that typically would be based at the Reach Agency offices in Venice, CA, USA. Due to COVID-19, the position is currently remote based on West Coast hours.
