Director, Influencer Marketing
Roblox
📍 San Mateo, CA, USA
💻 Full-time
💰 Not provided
Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community. Our vision is to build a platform that enables shared experiences among billions of users. This is what's known as the Metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. Join us and you'll usher in a new category of human interaction while solving exceptional challenges that you won't find anywhere else.
Reporting to the Head of Digital, as the Director Influencer Marketing you will help nurture and scale our video creators program across all social platforms with an eye towards key global markets. You will lead a team of high performers and use your subject matter expertise to demonstrate the value of the program, internally and externally. You will help build a strategy, robust measurement framework and work to optimize our incentive programs to best fit an ever-changing social environment.
You will have shown success leading a team in the video influencer space before and demonstrated an entrepreneurial spirit throughout your career. You will be an open and collaborative leader, supporting Roblox as it continues to grow and innovate.
You Will:
Build a bold vision for our influencer program across the globe
Foster the growth of a team and help them achieve their goals
Oversee strategy, goal setting and measurement in close partnership with XFN teams
Build relationships with our influencers to ensure they are supported and able to succeed
Help educate and grow the understanding of the space within the company, using the success of the current program and your past experience
Plan and execute in person events in support of influencers and their engagement on the platform (stand-alone and/or part of industry moments)
Optimize the incentive program in partnership with our product and growth teams
Drive success through strategic planning and reporting across channels
You Have:
10+ plus years of experience in influencer marketing/programs, focus on video/content influencers (YouTube, Twitch, etc)
Strong track record of building and scaling influencer communities and programs for consumer brand(s)
Experience across multiple social media channels
History of collaborating with multiple departments and clients
Creative at new positioning/execution strategies
Self-motivated and directed
You’ll Love:
Industry-leading compensation package
Excellent medical, dental, and vision coverage
A rewarding 401k program
Flexible vacation policy
Roflex - Flexible and supportive work policy
Roblox Admin badge for your avatar
At Roblox HQ:
Free catered lunches
Onsite fitness center and fitness program credit
Annual CalTrain Go Pass
