Influencer Business Development Coordinator

Shopbop

📍 New York, USA

💻 Full-time

💰 Not provided

The role:

Shopbop is looking for an entrepreneurial and results-oriented marketer to support the growth of our influencer and affiliate channel. The Business Development Coordinator role will source and manage influencer partners that are relevant to our diverse customer base across Instagram, TikTok, blogs, publications, and other emerging channels. This role will collaborate with team members across the marketing organization, and interact frequently with our buying, planning, and merchandising teams to deliver innovative influencer programs that both recognize and inspire our customers. They will support reporting on performance and help deliver action plans to the management team. This role will execute new features and projects, and partner with external contacts to achieve goals.

Key job responsibilities:

• Facilitate sample trafficking across publishers and influencers to deliver on content goals.

• Responsible for identifying and managing influencers who are relevant to our diverse customers.

• Maintain reporting on performance against program KPIs, while looking for innovative unlocks to optimize results.

• Support key brand initiatives, seasonal trend launches and tier 1 campaigns through influencer/publisher messaging.

• Partner with paid and organic social teams to amplify influencer/publisher content across channels

• Launch and manage Influencer gifting programs

• Report on and surface learnings around influencer content and UGC.

• Test and learn constantly into new ideas on emerging social channels to help scale and streamline program management
  

Basic Qualifications:

• 2+ years of relevant experience in Social Media and/or with influencers

• Strong organizational skills

• Strong industry and influencer relationships

• Strong Excel and Microsoft office skills

• Bachelor’s degree

Preferred Qualifications:

• Strong written/verbal communication skills

• Self-motivated to lead and execute on responsibilities

• Creative thinking and idea generation

• Experience working successfully in a fast-paced environment

• Proactive and able to show initiative with ideas that support the Influencer strategy and company goals

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.