Influencer & Content Marketing Executive

Shopback

📍 Sydney, Australia

💻 Full-time

💰 Not provided

ABOUT US:

ShopBack : Better Shopping, Every Day.

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 30 million shoppers across ten markets. Growing from a team of six back in 2014 to over seven hundred today, ShopBackers across the region come together with a singular mission: to make shopping rewarding, delightful, and accessible for all.

Joining forces with leading buy now, pay later (BNPL) player hoolah and with the launch of ShopBack Pay, the Group now offers shoppers a responsible and convenient payment option at checkout.

More than half a billion shopping trips start with ShopBack each year. The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners, across categories ranging from fashion, beauty, F&B, electronics, travel and more.

Responsibilities:

• Grow and nurture our influencer base, and ensure that we have adequate support during key campaigns.

• Conduct influencer outreach and negotiate contracts with talent.

• Create influencer briefs and guide and support their content creation ensuring campaign objectives are met.

• Develop the content strategy to be rolled out across all social channels to support major campaigns, grow our communities and increase engagement.

• Experiment with new social platforms and content initiatives to make ShopBack a sociable brand with high talk-ability.

• Manage and increase ShopBack’s social presence by cultivating and engaging with communities that resonate with ShopBack’s core value proposition.

• Manage the execution across a broad range of ATL channels.

• Have a solid business acumen.

• Have a data-driven approach to working with content and community.

• Have an innate sense of trends and virality.

Requirements:

• Min 2 years of marketing experience with a proven track record in social media, content, influencers

• Is a self-starter, independent, motivated and has a strong performance record.

• Strong interpersonal skills with excellent written skills

• Not afraid of uncharted territory. Always open to explore something foreign and new. Can't-is-not-an-option attitude.

• Not discouraged by failure or mistake, and always looking to improve.

• WeChat experience (ideal, but not essential)