Influencer Manager

Written By Danielle Lewis

THG

📍 Manchester, England, United Kingdom

💻 Full-time

💰 Not provided


THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

About Ingenuity Influencer Marketing And Your Role


What you will be doing:

  • Implement and optimize Influencer strategy across Ingenuity’s verticals: Wellbeing, Beauty, Food & Beverage or Retail.

  • Work closely with Senior Execs to review performance and be a point of contact to establish Ways of Working both internally and externally.

  • Use tools including Tableau, Google Analytics, Excel & PowerPoint to analyse and report on influencer performance for internal and external stakeholders.

  • Liaise with marketing channel teams to execute 360 marketing campaigns and amplify influencer coverage

  • Collaborate with the trading team to align on offers to be included in influencers content

  • Strong knowledge of the influencer landscape and be familiar using tools to seek out new influencers aligning with different brand’s values and positionings and their key KPIs.

  • Strong understanding of existing and upcoming Social Media platforms and how to utilise within Influencer marketing

  • Stay on-top of social trends and platform updates for wider team’s use within content output

  • Manage account budgets and overall KPI’s, ensuring targets and objectives are met across vertical

  • Manage team comms to ensure group and client processes are adhered too

  • Lead client relationships and establish rapport with key stakeholders

  • Support on potential events and ad-hoc tasks that are related to Influencers

Role Requirements

What we are looking for:

  • +2-3 years’ experience in Influencer Marketing, PR or similar digital marketing area

  • A genuine interest in beauty, nutrition and retail, and an ambition to be at the forefront of this exciting area of digital marketing

  • An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands

  • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.

  • Outstanding communication, negotiation and organisational skills

  • The ability to multitask and work well under pressure

  • A proactive self-starter with a problem-solving attitude and the ability to meet deadlines

  • Additional language skills are a huge advantage.

  • Relevant Degree in Marketing or similar

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Danielle Lewis
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