Influencer Manager

VMLY&R

📍 South Bank, England, United Kingdom

💻 Full-time

💰 Not provided

INFLUENCER MANAGER, BOOTS UK

FOR THE PHARM (PART OF VMLY&R, WPP)

We are The Pharm: an integrated, multi-specialty service and consulting model where we work with our client Walgreens Boots Alliance in partnership towards one shared mission: to help people across the world lead healthier and happier lives.

The 350+ experts assembled at The Pharm have a unique opportunity to dedicate ourselves to one client in pursuit of their ambitious mission, while collaborating with experts from across several agencies (and areas of expertise) within our holding company, WPP.

Our shared values: Positive. Fearless. Celebratory.

We are here to help grow a brand. And while we’re at it, grow a few more things too — like some extra brain cells from thinking so hard, and a feeling of camaraderie with our clients, who share a fearless approach to our mutual goals. We also hope to grow as people, and practitioners with understanding gained from the diversity of our ranks and our wholehearted commitment to our culture of belonging.

At The Pharm, all who step under our pitched roof instantly become part of a unique collective bent on gathering the best talent anywhere and lavishing them with intellectual freedom, so their ideas can collide in a million fun ways. Here, opinions are welcome, dissenting or otherwise. Identities celebrated and respected. Contributions cheered and rewarded. Free time guarded like a precious gem. Because here, we cultivate things—like creativity, niceness, inclusiveness, career-life balance, and ultimately, work we want to brag about to our friends.

This role would work solely on Boots UK as part of the WBA group.

THE ROLE:

Our Influencer Manager is responsible for planning, identifying, proposing, and managing influencers from end-to-end. They understand the social media landscape and can navigate client briefs and requests. You’ll be a people person, with a black-book of existing influencer contacts as well as able to build new relationships and constantly on the lookout for smarter and more effective ways of doing things.

ESSENTIAL DUTIES:

• Presenting recommendations based on client brief and best use of budget

• Identifying suitable influencers from micro to macro, for each campaign

• Developing influencer strategies across all key social platforms with a particular focus on TikTok

• Aiding in development of content strategy and calendars

• Understanding the client’s needs and wants, and able to translate those into clear briefs

• Managing client expectations (e.g. ambition vs budget)

• Managing influencers from contract negotiations, through to briefing and reviewing/feeding back on influencers proposals and work

• Owning and managing budgets

• Drawing up contracts, based off an approved template. And working with legal is changes need to be made to that template

• Managing influencers when their proposals and/or work need to be adjusted to better align to client’s ambitions

WHAT YOU WILL BRING:

• 5+ years experience as an social influencer manager

• Strong understanding of contract negotiation

• Ability to plan and manage budgets

• Ability to draw up contracts based on a pre-agreed template

• Demonstrated success with client relationships and influencer campaigns / programmes

• Kindness, patience and optimism

• Highly organised

• Ability to multitask, prioritize and work fast and smart under pressure

• A thirst for social media trends and planning

• Interest in internet culture and pop culture

• An entrepreneurial attitude to seeking out opportunities

• Excellent client-facing communication skills

• Strong verbal and written communication skill

WE’D LOVE IF YOU HAD:

• A strong understanding of social content strategy and planning

• Understanding of social media tools and capabilities, including:

  • Platforms (TikTok (focus), Instagram, Twitter, YouTube, etc)

  • Management tools (Sprinklr)

  • Social listening

  • Social media measurement/analytics

The Pharm is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, colour, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.