Director of Social Media and Influencer Marketing
Zendesk
📍 Remote
💻 Full-time
💰 Not provided
The role:
Are you someone that is passionate about elevating brand presence through social first always-on content, influencer strategies and campaigns? The Zendesk Director of Social Media and Influencer Marketing will lead a distributed team and align with regional partners to define and deliver daring awareness, engagement and amplification through organic and paid content and campaigns.
The ideal candidate will be a provocative storyteller with a portfolio of impactful social and influencer driven campaigns across leading social media platforms. In this role, we are looking for someone to build, distribute and measure content and campaigns to drive awareness, generate engagement and establish Zendesk as a trusted source of Customer Service and Experience education and support.
Responsibilities:
Own the Zendesk Social Media and Influencer function from strategy to execution and optimization. Define, build and deliver an industry leading social media and influencer program targeted at customers, prospects, media and industry guides.
Lead brand level activations including always-on content, campaign planning, production, optimization and community management.
Innovate as an inspiring leader and social media subject matter authority accepting the latest trends, relevant cultural moments and strategies, platforms and tools to increase efficiency of our social media program!
Collaborate across the global and regional Marketing, PR, Product and Brand teams to align objectives and prioritization of campaigns.
Define and action scalable processes for social and influencer content creation, tone and voice in partnership with the Brand team and agency partners.
Identify, supervise, and analyze critical metrics for campaigns and always-on efforts to formulate data-driven reporting, insights and recommendations.
Own the growth and development of the Social Media and Influencer team with clear objectives, priorities, critical metrics and development plans!
Requirements:
8 -10 years in Social Media management, preferably for a brand where social is a central element of the marketing strategy.
4+ years experience in Social Media leadership leading a team and deep experience in agency management.
Daring, strategic, and influential leader who is passionate about the role social media plays in a brands presence and strategy.
Creative and data driven leader grounded in storytelling, engagement, listening and response, optimization and standard methodologies.
Demonstrate expertise in end-to-end planning, leading and expanding social media audience, engagement, and conversations across paid social media programs in LinkedIn, Twitter, TikTok, Instagram, Facebook, YouTube, Pinterest and Snapchat.
Strong project management skills and experience working with cross-functional teams and multiple collaborators
Bachelor’s degree in communications, journalism, or marketing preferred
About Zendesk - Champions Of Customer Service:
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com.
We believe in service. Learn more about how we provide support to our local communities with volunteering, grants and product donations.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
U.S. Applicants Only: Consistent with Zendesk’s emphasis on employee wellness and our shared interest in public health, Zendesk requires all U.S. employees to provide proof of full vaccination against COVID-19. Zendesk will consider accommodations for reasons recognized by applicable law. Zendesk prohibits discrimination and will not tolerate discrimination based on a person’s disability, physical or mental conditions, religion, or any other status protected by law.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to benefits@zendesk.com with your specific accommodation request.
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