Yvette Adams
Yvette Adams is Founder of The Creative Collective, The Training Collective and awardshub.com.
“I've started six businesses, the first a newspaper when I was 17, and two of which I have since sold. I currently run three businesses - The Creative Collective - a full service design & marketing agency specialising in digital marketing; The Training Collective - a digital skills training organisation, and awardshub.com - an online portal which helps people find business awards to enter.
From Feb 2019 to Feb 2021 I was an official Facebook Community trainer and completed multiple global certifications in their products.
I am a twice-published author, and am regularly called on as a media commentator and keynote speaker, facilitator and MC for events. One of my books is called ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’ and another was a biography on my paternal grandfather's life titled 'More Than Meets The Eye'.
I was the presenter of a show called 'Young Entrepreneurs' showcasing young entrepreneurs aged 12-25 years which can be viewed on an app called BizVersity for 16 episodes.
In 2018 I was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia's ICT industry. In 2015 I was included on the Department’s Queensland Science and Innovation Champion Hall of Fame and in 2016 I was named as a Digital Champion by the Queensland Government.
I was the Chair of the Australian Institute of Company Directors (Sunshine Coast) from 2016-2019 and was on the committee from 2014-2016. I was also on the Sunshine Coast Council's Knowledge & Professional Service Industry task force for 4 years and Chair for 2 years up until 2018.
Born in Wellington, New Zealand I travelled the world for most of my 20s (x3 round the world trips of a year each) and used London as a base. Based on the Sunshine Coast of Australia since 2004 and now a proud citizen of the two best countries in the world.
I have a passion for supporting causes involving technology, youth, entrepreneurship and education. I also love real estate and do some property investing on the side.”
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Transcript
Danielle (Scrunch) (00:10):
All right. Yvette, thank you so much for being here on the Scrunch Creator Economy Show. It's such an honor to have you.
Yvette Adams (00:18):
Thanks for having me.
Danielle (Scrunch) (00:20):
No, I'm super excited now when we put the call out to have guests on the podcast and I saw your story, I was so excited to share it with our community because you have done a lot, you have had so many businesses such amazing experience, some very interesting life happenings as well. Mm-Hmm. <affirmative>. So let's start there. Could you give us the, give us the tour, give us the grand tour as to how you got to the businesses you run today and what they're all about?
Yvette Adams (00:51):
Sure. I guess, yeah, there's a few tours I could take you on. I'll try and give you the short tour. So I'm originally from Wellington, New Zealand. I left home at 17. I didn't go to uni. I went straight to work for the New Zealand government for three years, but it wasn't communications, but I'm a dinosaur. And there was one computer in the office with five comms people to share. And I remember the day that email came to town and we could stop faxing, press releases out and actually send one email like it used to, my God be all day job. So that's how old I am. Page 21. Most of my mates were graduating uni with massive debts, and I actually had 10 K in the bank and I was like, right, I'm off to see the world. And off I went with five surfer boys who were seven years older than me.
(01:33):
And I, I was a bit of a tomboy that liked the beach and hanging out in the surf guys and surfing a little bit. Traveled the world, you know, different ways. Got to London and for the next seven years I used London as a base. And I sort of worked in pr, comms, marketing. And then I started in the online world about 2000. So I was working at t and t Magazine over there, which if any Aussie or New Zealand or or South African spent some time, they're probably familiar. With that, it used to be, you know, really sought after publication and they said launch the first website. So I got into, I guess the online world around the two thousands and they talked about the.com bubble and it was that, you know, we had free lunches and massages and it was a great time to be part of the.com bubble. And then I guess 2001, things changed when a plane went into the World Tower over in New York and the whole sort of world economy changed. Mm-Hmm. anyway, I guess I'm trying to give the short version. I ended up having my first child in London got pregnant on the pill 2003, so Oh,
Danielle (Scrunch) (02:36):
No, <laugh>.
Yvette Adams (02:36):
Yeah, it can happen. I was at 1% and oh
Danielle (Scrunch) (02:39):
My God, I had, that's a whole nother podcast.
Yvette Adams (02:42):
I know I had my son Rio over there and thought I'd continue to say I was an editor of a newspaper by this stage. 26. Was happy. I had good friends, I was quite settled. But, you know, 10 months after having him, it was quite hard not having family. I was the only one of my friends to have a child. And while I was keeping the career going with three days a week, after a few months, I went back and did three days a week as a marketing executive for a finance firm. My heart wasn't really in it, it wasn't very creative. And we decided to come back to Australia or New Zealand. And at this point, my brother and my parents were living on the Sunshine Coast in Queensland, so coming here, that's why the family were here. Like we went back to New Zealand.
(03:23):
We weren't gonna be near family. We'd still be in another country. Mm. So then I had my second child in 2007 and I'd worked for PR in PR and marketing manager roles for the, the two years around juggling my son. His dad was a full-time dad. And I went back out to work and we kind of just kept moving with the changing needs of the children. Then I had my second child 2007, and then I was kind of grounded. It's like I've got two kids, one's three and a real terror. Turns out he had a D H D who's climbing walls all the time. Wow. and a newborn. And, and how am I gonna keep going to work around all this? I don't think it's possible. So though it's pretty normal now in 2007 to set up your own business from home a full service creative agency was not the dumb thing.
(04:10):
Mm-Hmm. So I was pretty early to market without realizing it. And I also set up everything in cloud without realizing that that was really innovative. So we were early adopters of Xero and all sorts of, you know, online software that allowed me to take the kids to the zoo, check my phone, do transactions and yeah, the Creative Collective was born. So just me and my study, not with my little girl is my creative director. So she pretty much dictated when I worked and when I didn't. And perfect. <Laugh>. Yeah. That's 15 years ago now. The Creative Collective was born. That's the, the start of the journey. Yeah.
Danielle (Scrunch) (04:46):
Wow. So the Creative Collective now, what do you offer?
Yvette Adams (04:52):
So still a full service agency to this day, but obviously we've really hung our hat on pioneering services. So we were one of the first companies in Australia that I'm aware of to offer social media services. And I remember other agencies saying, oh, whatcha are you gonna, you know, charge people for posting about what they have for breakfast? Ha ha. Like, that's what they thought there was to social media. Wow. And yeah, figuring out what to charge, what services to offer, how to package, it was really interesting stuff. We started off just offering ads and to be honest, we didn't want to do content because we worried if we said the wrong thing and misrepresented someone, what legal risk were we taking on? So that was an early consideration, but over time we, you know, got all our legals drawn up and kind of went, you check it and we only put it out if you've approved it.
(05:41):
So the responsibility ultimately lies with you. You do the community management, we're not gonna comment and respond back to your customers that you know, you know how you wanna engage. Yeah. so that stuff we figured out. But to this day we still do branding websites S e o search, engine Optimization, Google Ads, paper per click npr. So pretty broad spectrum. And today we're a team of 20 across Newcastle offices, new South Wales and Sunshine Coast, about 10 in each. And then there's about 40 more contractors. So a full team of about 60 people, some of whom, you know, the contractors have worked with us for 10 years or more and get, you know, 80% of their work from us. So for all intensive purposes, they're part of the team.
Danielle (Scrunch) (06:24):
Wow, that is incredible. And now, so before I dive into some of the things I'm interested to chat around, like social and influencers, the Creative Collective isn't your only business, is it?
Yvette Adams (06:35):
No, it's not. So, you know, people started asking for the service, can you make me a website? Can you do my social media content, et cetera. And then started, some people started saying, can you train me on that? And I kind of went, well, why not? I guess back then again, some people would say, oh no, it's just dark art and we can't possibly teach you that. It would be way too complicated for you <laugh>. And that was sort of their approach. Whereas I thought like, I don't really want people niggling me saying, can you make this one update on my website? I'd rather teach you and empower you and see you later and come to me with the next larger project. So mm-hmm. <Affirmative> we offered training and I guess a spinoff businesses, the Training collective. So very purposely named as a similar name.
(07:16):
And it's got similar branding. So Training Collective, I own a hundred percent still and the Creative Collective since 2014. I took on a business partner who initially was a franchisee. We went as a franchise model for a few years. Yeah. and then about six years into it decided to just folded all back in. And I've shared the role of C E O for the Creative Collective and shareholder with Katrina Lees out of Newcastle since then. And together we've driven heaps of growth. It's a bit of a different model, but it works really well for us around raising children and just life, you know? Yeah. and the final business I produced in 2011, it's called awards hub.com, and that one is helping businesses find business awards to enter and then doing their application. So quite niche, but along the way, I worked out business awards were a good marketing strategy, especially when you're in startup phase with no money. Yes. And wanna, you know, let people know who you are. So I did a lot of that. I had a lot of success. And then people started saying, oh, business awards, you've done a few of those, you're pretty good at them. Can you write my application? Can you, can you give me some advice? And I started doing it all for free and I quickly realized there's another business in this. So I started that third one. Yeah, absolutely. So that's like 11 years ago.
Danielle (Scrunch) (08:27):
Awards are a dark art awards and grants dark art. So if you have
Yvette Adams (08:31):
That, I'm consuming.
Danielle (Scrunch) (08:32):
Oh, absolutely. And if you have that, you know, I assume as ex journal and creative agency, there's good copywriting skills in your, in your toolkit. So if you have those and you're able to pass it on, that is absolutely incredible.
Yvette Adams (08:47):
Yeah, definitely. Awards are for me, a combination of creative writing and making it interesting. Cause poor judges have to read screens of this writing, but also business acumen. So it is quite a specialized copywriting skill. It's not just tell 'em a good story, you've gotta Yeah. Use business acumen and evidence it and so on. There is a formula.
Danielle (Scrunch) (09:06):
That's so good. I love it. So let's talk about social and influencers for a second. So I know you've got ample experience in both of those spaces. So our audience is a brands agencies and the influences and creators themselves. So obviously everyone is just battling, you know, constantly with social media. I'd love to get your thoughts on what is the landscape looking like right now? So if you are a brand or an agency who looks after brands or even or even an influencer who is kind of representing their own personal brand, what do you think that people should be cognizant of right now when it comes to social media?
Yvette Adams (09:46):
It's a big question and I've seen it change over the years. We all have, I guess, you know, you've seen oh the first to have a really large audience, you know, can command the big fee. Mm-Hmm. And then there was all that kind of scratching the surface a bit more and going, actually they've bought a whole lot of followers. So, you know, looking at engagement rates and how quickly they grew their followers. And I feel like I'm not saying anything different to what people know, but it's sort of tendered towards I think more micro influences and really mesh type things as well. Before you might have gone for, I don't know, a beauty influencer, whereas now you might go for an organic vegan influencer because that's the exact niche of your product and therefore it's speaking to the right people.
(10:27):
Yeah. So, you know, for many years I've looked at tools like Scrunch, the moment it came out we were on it going, oh, this is cool. This is gonna save so much time than sorting out, you know, who to talk to and nicheing down. And I do think it's worth looking across platform too. I think for a long time people thought influencer and went Instagram. Obviously TikTok is a huge one now. And there's others that sometimes it's Twitter influencer depending on what it is. So I think there's that. I think, you know, I've had a couple of years being an official trainer for Facebook and had the privilege of going to their offices once a year, getting on pretty regular meetings where they'd give us updates about products they were bringing out. And I think, you know, them being the platform that covers Facebook and Instagram, you do have to keep an eye on what they're doing and what they're offering.
(11:17):
So they're there and obviously they really refer to creators more than yes influencers. And there's been a big trend towards that and very intentional from them. So I'm aware that they've put on, you know, events in Byron Bay and invited certain creators that they think are doing it ethically and right. Mm-Hmm. And that they want to support, whereas they very what's the word? Without saying it, there's certain influencers they don't wanna support because they're not doing it ethically or in a way that's doing good for the world, I guess. So. And I think that's great that they've got some morals and a standing behind that. So that's a few things I've observed. And if I was working with a client, I'd be sharing similar saying, you know, let's really figure out your niche using tools like Scrunch to research who they might be narrowing it down, being very consultative with the client on that list. Cuz sometimes they get sorry eyes and just wanna chase a name, whereas it might not be the best choice. And then it's about how are we gonna engage them and what's the contract gonna look like and all the legal side of that as well to ensure you get, you know, correct delivery.
Danielle (Scrunch) (12:17):
Yeah. And I love that so much because, you know, you started that with, you know, I might be saying something that people have already heard, but I'm like, people are still, I think just kind of dipping their toes in the water when it comes to influencer marketing. Definitely social media. Some people are still a little bit late to the game. Mm-Hmm. <affirmative>. But I think it is, you know, so common still to see people go after those big names as you, as you said, or not to dive deep enough into understanding who their customer is and whether they, that customer base follows those influences before working towards 'em. So I think it's a really good call out.
Yvette Adams (12:54):
Mm-Hmm. <affirmative>. I also think some customers aren't ready to go to TikTok. They might not wanna commit to a channel, produce the content, you know, let's face it, it is very different content takes a bit of time and a bit of knowhow. So if they do, if their audience is on TikTok though, engaging in influencer without even maybe having a presence on there is a good option just to get the brand awareness and directing them to websites or other things or just, you know, get them searching for that product or that offering that they have. Yeah.
Danielle (Scrunch) (13:23):
Have you seen anything work really well? So if you think back to your client campaigns when it comes to influencer marketing whether it be TikTok or Instagram or Twitter or as you said, have you seen a campaign perform really well and what was kind of the markers? What did they do differently?
Yvette Adams (13:42):
I don't know, I just have to speak broadly on that. One that comes to mind is we were promoting a P T S D conference. It had never happened before. So mental health, and this was before Covid and everything, so it was from a ground zero position. They had no audience, they had never run this event. They sort of thought, we did a whiteboard session actually of who were their audience. Cuz as you say, it's really important to identify them and go quite deep. We filled the whole whiteboard because it was like, we could be emergency services, we could be vets, veteran affairs, we could be, you
Danielle (Scrunch) (14:13):
Know, wow.
Yvette Adams (14:14):
Anyone who's had a traumatic experience, it could be the medical practitioners. It was huge. Mm-Hmm. So we ended up doing a fair bit on LinkedIn with them for more the professional side of things. But they did get Anthony Ello being obviously an you know, sports celebrity. And not only did they use him for the social side of things they used him for they did a walk with him and he was quite open about his mental health struggles and integrated it into the event. So it was kind of, I thought that was quite good, like right from the start, get people interested in the event, use a influencer of sorts to highlight it's okay to talk about it, it's okay if you're struggling with it, and then actually have them at the event as well and the opportunity to go for a walk with them. So I thought that was a, a good execution of it.
Danielle (Scrunch) (15:01):
Yeah, I love that too because one, one I guess area where I see brands, I guess do it wrong, <laugh>, is to think about influencer marketing in a silo. So kind of forget about the rest of the brand or marketing strategy and kind of just go, we need these influencers to talk about this stuff. And I'm like, no, the more you can integrate it in and make it part of the experience, the more successful the strategy tends to be. So I love that example and I love the fact that, you know, it was ground zero, right? As you said, it was something that had never been done before, an event that had never run. And they could tap into influencers to sort of accelerate that success.
Yvette Adams (15:41):
Yeah. I also think, just generally speaking I did quite a lot of research last year to activewear because we were working with a, a person, an organization who had a brand but not as well known and it's a highly competitive area and active wear went through the roof because of covid. Everyone's like walking and staying in the active wear at home, being comfy, working from home and all this kind of stuff. And I guess my daughter who's 15 and they've got fourteens, so they're quite good for showing me the trends on TikTok. Everything else they were show, I said, could you do some research please within year old daughter on activewear on TikTok and how other brands are promoting it so I can get some ideas for this brand. And the stuff she came back to me with was unreal. Like I just sort of looked at it as a marker and went, I would never have thought to do that. But that's the power of an influencer and an influencer from a certain demographic on a certain platform. Like in this case 18 to 25 on TikTok. Yeah. The way they were looking to market it, I just would never have conceived as a marketer. So letting them drive the creative and the strategy to a degree mm-hmm. <Affirmative> cause you know, they're at the target market.
Danielle (Scrunch) (16:42):
Totally. And you know, and it's interesting, I think sometimes people engage influencers or creators and they kind of, you know, look, I am, I'm the biggest supporter of, have a brief and have a contract. Mm. But I think if you can give them that leeway to create something they do know best. You know, they do know what content resonates with their audience the most and they don't wanna produce and post something crappy that's then gonna hurt their engagement. So actually giving that them that ability, empowering them is a really good idea.
Yvette Adams (17:17):
Yeah. To be, I guess it's giving them a brief saying you have to mention it or hold it or use it in this way so it's authentic, but giving them creative license is a good idea. You'll get the best output that way.
Danielle (Scrunch) (17:29):
Yeah, absolutely. Have you seen and whether it's a client or whether it's just in the market in general, anyone doing anything that you think is actually the wrong way to do influencer marketing?
Yvette Adams (17:41):
<Laugh>? yeah, I think just making it an ad and probably I look at that and it just screens clients given brief clients being very strict persons accepted it and gone and gone. This is a great product, buy it. And it just, it doesn't translate very well at all. I see. Straight through it as a marketer and go, they've been told to do that in that way. Yuck. Like, yeah, that kind stuff is, it's an ad, it doesn't belong there. And advertising's different too now. We don't do ads like that. It's product placement carefully. It's a whole style. It's it's something to be learned and not be thinking that we translate what we did in a print ad 20 years ago to that environment. It's a different environment.
Danielle (Scrunch) (18:22):
Oh, that's so true. And it's so funny because especially on a platform like TikTok, which is so like entertainment driven, it just sticks out like a sore thumb.
Yvette Adams (18:31):
It does. It looks outta context and it'll probably do the reverse of what you're wanting it to do. Make people go cold towards your brand, not probably warm.
Danielle (Scrunch) (18:39):
Yeah, exactly. So then more thinking more broadly maybe away from influencer marketing to sort of social media as a whole, what do you think, I mean the last couple of years has been crazy, right? <Laugh>, so we've just seen so many big shifts, obviously the rise of TikTok obviously change in the way consumers consume content and what content looks like. Do you have any inside view or thoughts on what's coming for social media or what brands should be thinking about when it comes to their social strategy?
Yvette Adams (19:11):
I think you've just gotta be open-minded all the time and open to change. Like I have to admit, you know, when Snapchats and TOS come along and I'm pretty ingrained in Facebook and Instagram or even LinkedIn, I feel pretty comfortable. It's hard for even someone like me entrenched in the industry, so to speak, being in for ages to go really I have to learn another platform,
Danielle (Scrunch) (19:30):
Another one <laugh>
Yvette Adams (19:31):
And work out like from a business perspective what packages to charge and so on. So even on the weekend I was going whilst we offer reels as part of a social media content package, we are not necessarily offering them as a single package. And yeah, what I'm seeing in the market is people are offering them as a one-off cost or recurring cost and are people prepared to pay for that and what are they prepared to pay because it's production, right. You know, if you sit on the wall, produce you a video, it's gonna go on television. People seem to open the wallet to tens of thousands. But when you say similar concept, we've gotta come up with a brief and the creatives and the storyboard and the whole lot script music, you know, there's a lot to it mm-hmm. <Affirmative> it's gonna cost us much, will they pay it or not?
(20:14):
So yeah, that's something I'm seeing as a trend. I think people have to do reels basically content wise, whether they're influencers or not, if you're not doing it. I was even saying to my partner who's a landscape gardener, he took some basic befores and afters and it's a miraculous, you know, before and after, but I've said, unless you put boost budget on that, you're probably not gonna see a result mm-hmm. <Affirmative>. But can you start shooting some video before and afters and I can make you nice little reel or teach you that. But I've just been mucking around with that experimentation wise and as everybody's talking about it at the moment, the results are significant. If you take the time to make a TikTok piece of what do you call it, native content or a real native piece of content, it will really perform organically pretty well.
Danielle (Scrunch) (20:58):
Yeah. And I think that's so interesting because I think that sort of touches on something in the influencer industry as well around how much people are willing to pay for content mm-hmm. <Affirmative> and you know, you do, there is this kind of, if it's TV or something traditional or a big video, there are bigger budgets, but then we, everyone's sort of going, looking at the power of influencers or social media and going, oh, I have to have it, but I'm not willing to pay for it. So there is this funny Yeah. Funny thing that goes on in the industry, I think when it comes to what budgets should look like.
Yvette Adams (21:32):
Yeah, for sure. And which platforms and sometimes they don't wanna go near it. And that's what I mean about being open-minded because mm-hmm. <Affirmative>, TikTok, it's scary. I don't use it, so I don't wanna go near it. Yeah. Like for instance, we are consulting on a regional council in Australia. I won't name which one, but it's a youth engagement strategy at the moment. And you know, that's all about how do we engage with youth. They're obviously a key part of our community and you can't post on Facebook or really even Instagram organic, boring static posts and expect them to get excited about an event coming up or being part of the youth consultation scheme or whatever they've got going on. So we are having to have these discussions about you really need to be looking at TikTok and Snapchat. That's where they spend the majority of their time, and then that's very scary for them who are very risk averse or what would that look like? What you want us to do? It's silly dance or something, ha ha ha. And it's like, no, that's not what we're asking. You don't have to do that on TikTok. There's heaps of other ways we can translate what it is you're offering, whether it's a event, a festival, or a go on our committee or a have your say or whatever. We can make it really authentic and cool. But yeah, that's a massive mindset shift for them to make.
Danielle (Scrunch) (22:38):
Oh, absolutely. And I mean, I, to be honest, I thought the same thing. So when, you know, TikTok and reels were kind of just starting, I avoided them for so long because I was like, I'm not dancing on social media, I'm sorry <laugh>. But I think once we all got past that and realized that you could actually tell a story through video on these new channels, so reels and TikTok, it kind of opened up the possibilities a little bit. So I think you're right, if you're just a bit more open-minded understand where your audience is and then kind of be a little bit more creative about what the content can look like, the yeah, there's really interesting potential at the moment.
Yvette Adams (23:16):
And that's where, you know, engaging in an influencer or an agency is worth its weight and gold because you can have a bit of an idea of, I think the young ones are actually over on these other platforms and I, I think that would be a good place to promote our festival. That's all you need to know. Then go to the creators and ask them, well what would that look like and how much would it cost? And be open to their ideas, I guess as long as they're within your comfort zone, like they should come up some really cool cool stuff.
Danielle (Scrunch) (23:41):
Yeah, absolutely. And I like that. You know you know, we've talked a couple of times about briefs and contracts and those types of things and people being a bit more risk averse, you can absolutely put in things for them not to do. You know, so not swearing, not holding alcohol, like whatever's aligned to your brand. You can let them kind of be super creative and make sure they don't do the big no-nos when it comes to your brand.
Yvette Adams (24:04):
Yeah. And you can make them send you the video before they post it as well, if you wanna go that far. It depends on what level of control you wanna have, but that's all done.
Danielle (Scrunch) (24:12):
Yeah, absolutely. And that's a really interesting point, like at the end of the day, it is the brand's marketing dollars <laugh>, so, you know, you can enforce that level of QA and, and restriction and, and still be flexible enough to have awesome creative ideas come through.
Yvette Adams (24:27):
Yeah, for sure. It's a fun environment and I would say to anyone, just have a play. Like if you are still in that scared zone I've just been playing lately with cutting lots of reels, asking my 15 year old lots of questions. I was in Sydney recently and I wouldn't normally, but I took more video of more things to just practice myself and I'm not doing it because I plan to start being a TikTok influencer or creator or you know, to say to my team, well, hey, call on me if clients need stuff. I'm doing it to learn and just understand the format and the environment and and then I can give more advice to clients from having actually had hands on experience with it myself.
Danielle (Scrunch) (25:05):
Yeah, I think that that is awesome advice, like actually getting in there and experiencing it for yourself. But I think as well, that's, that's actually just an interesting point in terms of engaging an agency. You know, if you've done it yourself, you understand the pain <laugh>, you know, you know how long things take, you know how you know much time is taken to brainstorm creative ideas, learn new platforms, understand new trends. So it's a lot easier, I think, to hand over those pieces of your marketing strategy when you have kind of how to go yourself and you know, what kind of time is involved, what kind of strategy is involved and, and also that reporting element and the testing and the optimization to make sure it's actually working.
Yvette Adams (25:45):
Yeah, absolutely. Testing's pretty key. And you know, I was reading some research the other day because I'm always trying to learn about, okay, if you're gonna produce TikTok or reels, how often should you be posting? And I'm sure there's lots of opinions out there, but you know, they're saying up to three times a day, and I'm sure most businesses will go, oh my God, that's out of the question. Well then the next option is well, at least one time a day. And then the next option is at least a couple of times a week be doing them. So you've really gotta think, can I actually pull that off? And if you can't, you're probably gonna have to ask for some help or even do a blended approach. Maybe for instance, we work with quite a few beauty product brands. They can send us stuff, we can do a shoot, we can come up with all those reels and, and things well in advance if they've got like a series of products they're launching mm-hmm. <Affirmative>, but then they might like to do some behind the scenes type stuff, you know, in their own offices and just intersperse it so you don't also have to outsource it completely. Some people like to have their hand in it a little bit and others just don't wanna know about it. And they do want that full service, which is fine either way. We are really flexible how we work with our clients.
Danielle (Scrunch) (26:50):
Yeah. And I, I love that point about batching content as well. Mm-Hmm. I think, you know, when you think about posting every day or three times a day or whatever, it's that, that I think becomes overwhelming because all of a sudden every every day you're going, oh my god, what's the creative idea? Where do I get this? Gotta do, you know, whatever hair and makeup if you're appearing in the freaking reel. Yeah. so actually batching that content and you know, whether that's through an agency, whether it's part through an agency part through internal and having it all just queued up and planned out is a, a strong content strategy.
Yvette Adams (27:28):
<Laugh> Yeah, for sure. Overlay it with everything from Hallmark days. I call them. Like, you know, whether they're St Patty's Day, if that's relevant to your business or I don't know, a Valentine's Day or whatever else. But or overlay it with, you know, world awareness days if it's, you know, braille Day or P t s D day. Mm-Hmm. <affirmative> or just things that are important in your business seasons and you know, flu jabs or, I don't know, it depends what you do. Every industry has their different dates, but you know, using them to lean on can be good for content ideas and when you schedule them out. But also lots of people sit on lots of knowledge. So yeah, just sit down at the camera and record the right stuff with the right brief and the right plan, and then cut it all up and shoot it on out at a, in a schedule. And it's actually not so bad.
Danielle (Scrunch) (28:12):
I love it. That is awesome. Well, you are absolutely amazing, Yvette, thank you so much for being here on the Creator Economy Show today. I've just, yeah, literally so many nuggets of wisdom there, so I can't thank you enough for your time and sharing your experience with the Scrunch community.
Yvette Adams (28:30):
Thanks, Danielle, for having me. It's been fun.
