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We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.