To calculate an influencer’s engagement rate, total the engagements (likes + comments + retweets etc) across all of the influencers posts on a particular profile (e.g. Instagram profile) then divide by the total number of followers and divide that by the number of posts (to get the per post average).

Power influencers are the celebs of the digital space and are famous because of the number of followers they have. They are the “Kardashians” of social media, and are experts in their industry or on a particular topic. Whether it is YouTube, Instagram or Twitter, the follower range of a power influencer is 300,000 to multi-millions. Most have a “celebrity” status and are considered famous in their own right, whether that is domestically, or internationally.

To help you bring your new campaign to life or support advertising already in market, the Scrunch team have put together some thought starters for your best Influencer campaign yet!

Working with Instagram influencers is a little different to working with bloggers and publishers, so we thought it deserved a post of its own to help you on your way to creating successful influencer campaigns on Instagram. Let’s start at the beginning…

Influencer marketing is the hot topic of conversation within the business world, with more and more brands investing their budget allocations into influencer campaigns to promote brand awareness. It is estimated that by 2019, there will be approximately 2.77 BILLION social media users, worldwide. This level of exposure can really skyrocket your brands success!

Influencer marketing can be highly rewarding investment if done right. We share why you should take the plunge and invest a budget into your strategy

If it’s not, take a deep breath, we’ve got a bunch of creative strategies to help you spin up a winning holiday campaign.

We know that influencer marketing can drive some pretty epic results for brands and businesses, yet a lot of the time, marketers aren’t optimizing their influencer campaigns once they have been launched. Publishing content, whether that be a video, Instagram post or blog article, is certainly not the end of the road in the influencer marketing process, and there are still a lot of things that can be done to optimize the collaboration and make it as powerful as possible.

The theme of our October Sip & Scrunch event was to share tips for influencers from a brand’s perspective to help you get more work as an influencer. When you know exactly what brands like and dislike, you can stand out from the crowd, work on more campaigns and ultimately get more work.

This month we launched a new project called Sip & Scrunch - a networking event series all about supporting influencers on their journey through educational workshops, networking events and panel discussions. The first Sip & Scrunch event in Brisbane focused on how you can build a business you love and take your social accounts to the next level by establishing a business off the back of your influence.

As a platform, YouTube is a goldmine for content creators and there are so many opportunities for video content to succeed. Over 1 billion hours of content is watched daily on YouTube - that’s a lot of people all around the world watching video content every day! YouTube’s goal is to give users an amazing experience and to keep them engaged and coming back for more content, so, creating high quality and engaging content is in your best interests if you want to do well on YouTube (we’ve included these best practices further down in the article!).

If you want to monetize your influence, employ these strategies to generate multiple revenue streams.

Good imagery can transform your content from drab to fab, so use these sites to find the perfect high-quality image.

You might be thinking what the heck is an instameet? We tell you all the details you need to know

Facebook's algorithm is such that the more engagement you get with a post, the more they will show it to more of your audience.

If your efforts to reach your Facebook community are lacklustre, try these 12 tips to increasing Facebook reach organically

Are you looking in the right place for influencers that align with your brand?

In this video Scrunch CEO and Co-Founder Danielle Lewis shares the metrics you must consider

Can Pinterest really drive referrals and conversions?

If it's user-generated content you want from your campaign, try these 6 strategies