SEO is an intimidating, confusing topic, even for the professionals. So we’ve put together the ultimate 6 step guide to making your website SEO friendly, right here, right now. Forget about the pandas, the penguins and all that talk about algorithms for a moment, and let’s focus on the SEO friendly basics that will have search engines loving you long time.

Referred to as “the golden child” of marketing, Influencer Marketing is not just a trending marketing ploy. It’s a dominate practice helping brands expand their reach and awareness, while helping to boost sales! With the incorporation of a healthy partnership, aligned brand goals and a well-run campaign, Influencer Marketing has raised the bar of traditional marketing practices. This has made more brands aware of the significance this practice could have on their business’s success.

We spoke about influencer marketing here, and last month we covered everything you need to know about working with influencers (here), but it seems we got carried away, swept up in the whirlwind that is influencer marketing and forgot to fill you in on why you should work with influencers. We speak to a lot of local, national and international brands here at scrunch HQ and we’ve found that many know that they should be working with influencers, but they don’t exactly know why. Whether it’s because they understand the concept, see the power of influencer marketing or simply because ‘everyone else is doing it,’ they know it's a happening thing but when faced with the big question of why, there are blank stares and the sound of crickets. Of course, we’re not going to leave you hanging – we’ve got the answers right here, with 24 reasons why you should work with influencers, in no particular order.

Mother's Day is no doubt a special day for families and everyone wants to pull out all of the stops for the special women in their life. So for brands and businesses, Mother's Day is an exciting opportunity to take advantage of the holiday and make sure your brand, business, product or service is top of mind when it comes to finding something special for Mom to celebrate and show thanks. It's a tremendous opportunity for brands to increase sales and brand awareness, but it is also a time for big competition.

I realised recently that I use A LOT of tools and apps each and every day as I go about my work at scrunch HQ. When I mentioned my thought to the team, everyone agreed that there are so many brilliant tools out there to help marketing professionals, engineers and people working in the digital space to be awesome in their day-to-day tasks.

Globally it is filling the news headlines and our social media feeds. There’s good news, bad news, fake news and a lot of general ‘WTF are we supposed to be doing right now?’ feeling in the air.

With a sea of fashion bloggers out there, it is hard to stand out. However the seemingly impossible is possible if you follow these 8 tips for fashion bloggers to help you grow your blogging platform and social media channels, and establish yourself as a key influencer in the fashion blogging industry.

One of the reasons we love Influencer Marketing is how many different strategies and tactics there are to support your broader marketing strategy.

When running an influencer campaign, many brands expect their Instagram followers will dramatically (and immediately) increase as a result and without them having to lift a finger. The influencers have got this, right?

The word on the street is that influencer marketing is going to explode in 2017. In the last couple of months, the term micro-influencers has become a buzzword and it’s going to stick around in 2017 for good reason. So, what are they and what exactly is all the hype about?

Previously an optional addition to your resume, a LinkedIn profile is fast becoming the future of job applications. Job recruiters and companies use the platform as a way to find adequate potential employees and nowadays, LinkedIn acts as a digital “first impression" for job seekers and employers looking to fill a specific position. So, does your LinkedIn profile give you a good impression?

Last week, we kicked off the first of what will be many Scrunch events! It's an exciting time for us, and we are so keen to share as much information with you all on influencer marketing, best practices and how data can play a huge role in your campaigns.

We love sharing our best tips and tricks to up your social media game and we're not going to stop any time soon. Here are our best hacks for travel brands wanting to work with influencers

Using influencer marketing in your marketing strategy expands way beyond a sponsored social media post. While there are countless ways to work with influencers, we wanted to highlight one particular collaboration method - blog content - and why it is valuable in the influencer marketing space.

Have you ever heard the phrase “that’s a good backlink” and felt unsure about what that actually means, or what makes it a “good” backlink? You’re not alone.

One of the questions we are asked most frequently is “how should I reach out to an influencer and get them involved in my campaign?” Influencer outreach can be a tricky, as you have to craft a great outreach email that excites the influencer and offers them a compelling reason to work with you.

Brands especially do this when influencers and consumers create content about their brand, both initiated collaborations, sponsored posts and organic mentions. Generally speaking, there aren’t too many issues with regramming someone else's Instagram image as long as you follow our best practice guidelines and remember, you don't own the content, even if your brand is mentioned or featured.

With Instagram Stories being such a big part of many digital marketers social media strategies, we thought it was about time for us to share our tips and tricks for upping your brand’s insta-story game. Here are our top tips to make the most of your Instagram Stories…

Established by The League of Extraordinary Women, The Female Entrepreneur Awards had five categories that covered emerging and established entrepreneurship in the private and not-for-profit sectors to celebrate and showcase the achievements of female entrepreneurs in Australia.

Unless you’ve been living under a rock, you would have heard that Instagram has started rolling out the removal of like counts on posts in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil. And while it is only a ‘test’ at this stage, the internet seems to be divided on what impact this will really have on social media users and the Influencer Marketing industry.