Master the art of writing good content for online readers with this helpful beginner's guide

Understand what engagement rate in influencer marketing is and why it’s so important

Understand the common mistakes brands make with influencer marketing and how to avoid them

Increasing your pageviews simultaneously increases brand recognition, exposure and sales, and it’s great for SEO too.

If your business is in the food and beverage industry, here are some approaches to influencer marketing to try

Keep your platforms active and engaging with the help from these tools.

In this short video, Scrunch CEO and Co-Founder Danielle Lewis answers “what’s influencer marketing?”

Is your Instagram account becoming a chore to run? Ditch your tired approach and build an Instagram content library that works for you

What to do (and not to do) when you're keen to collaborate.

When speaking to influencers about their experiences when working with brands, one of the biggest and most common issues is the use of influencer content following the campaign. Many brands and marketers wrongly assume that when an influencer shares an image about your brand, either organically or as part of an organized engagement, that image can then be used, shared, edited and repurposed in any way and distributed. Unless otherwise confirmed and approved by both parties, using influencer content in any way is a breach of copyright, which can ultimately land you in serious trouble.

As a millennial and extreme social media user, I religiously rely on the Instagram algorithm to inform me about the newest trends and the content that I want to see. It is the easiest way for me to learn about new skincare products that are going to change my life forever, the new fashion trend to try or the latest app for music, wellbeing or productivity. And, I am not the only person who relies on Instagram and credible, trustworthy and authentic influencers and recommendations. Instagram has 800 million users and counting!

Find out the REAL benefits of using Evergreen content and why you should include it into your content marketing strategy

One common influencer marketing campaign goal is to drive sales, however, few campaigns are actually set up to achieve this goal. Not every campaign strategy will work towards this goal - you need to stop and think about what you want to achieve, and ensure the campaign is set up to achieve that.

Cold calling and emailing has widely been used as a great first step in connecting with potential customers and clients in the world of sales. Although it does give great results when done effectively, cold calling is not the most comfortable of experiences, both for the caller and receiver. Here are 8 tips that we use when cold calling and emailing to generate sales:

Instagram has become a marketplace for brands to reach out to new and existing customers and now, with quicker and faster ways to shop direct from the social media platform, Instagram as an eCommerce avenue is certainly thriving. Gone are the days of scrolling endlessly through a brand's website to find a particular item without a product code or style to search with, as Instagram shopping just got smarter and sexier.

Influencer Marketing is the new word-of-mouth. It has been around since the dawn of time. Cave men sharing with other cave men where they might find food. Your girlfriend sharing their latest frosé find with you. A recommendation from a friend or family member is word-of-mouth, but it’s only one-to-one. Influencer Marketing gives this old idea scale. By tapping into bloggers or social media influencers and their huge follower numbers you get word - of-mouth , but it’s now one-to-many. Got me? Good!

We talk a lot about why influencer marketing is so important in the current digital marketing landscape (you can read more about the why here), but it's not often we talk about how to actually implement an influencer marketing strategy. So, we wanted to share some campaign ideas with you so you can start testing and executing different types of influencer collaborations.

Micro influencers often find it hard to monetize their work as an influencer and do what they do full time, without supplementing their income with other roles and jobs. So if you're hoping to take your Instagram account from a side hustle to a full time gig, here are some tips to help you to it take the next level and start earning a full time income as an influencer.

No matter how amazing your product or service is, an expertly written call-to-action is essential to getting the results you're after, whether that's increase newsletter sign ups, follows on social media or downloads of a white paper or making a purchase. A good call-to-action is crucial to getting the results you want as it gives consumers a push in the right direction, and can be the difference between performing your desired action, and ignoring it completely. Implement the following steps to make sure you write a proactive call-to-action and get the results you want.

Marketers and the media are having a meltdown about influencer marketing right now, and influencer fraud is at the core of it. But what the heck is influencer fraud, how do you detect it and what is the difference between pods, bots and glots (our nickname for those pesky algorithms).